Council's concept of a cruise ship terminal
Not viable...enough spent already
Every experienced businessperson knows the value of market research.
It is commonsense to check out demand for a product before you spend serious money on a business venture. It is good business practice and just plain commonsense.
Carol Ann Edwards is one of our founding committee members.
On behalf of the Main Beach Association Carol decided to do some simple market research and wrote to Carnival Australia...the largest cruise ship line servicing the Australian market.
Carnival Australia wrote back to say that the decision to build a cruise ship terminal at the Gold Coast is for the council to decide and that its main focus is on the Queensland Government proposal for a dedicated cruise terminal in Brisbane.
You can read the full
letter but this is essentially what they said...
Carnival Australia has made it clear that irrespective of whether a terminal is located on the Gold Coast we would consider it only for transit calls and Brisbane would always remain the natural turnaround port where cruises start and finish.
With this in mind, we welcome progress being made towards the establishment of a dedicated cruise terminal closer to the mouth of the Brisbane River at Luggage Point.
Such a facility would cater for the new generation of larger cruise ships and encourage Queensland's continuing growth as a strong source market for cruising and visits by our international ships.
Ann Sherry AO
Executive Chairman, Carnival Australia
This simple piece of market research might save the ratepayers $80 million of unwanted infrastucture not to mention the ongoing maintenance costs. Let's hope that the council hasn't spent a lot of ratepayer's money on this idea to date.
Well done Carol. Good business logic yet plain commonsense.
In our opinion it would be more constructive to let the Queensland Government spend the money and ongoing costs on a super-terminal that the Gold Coast can plug onto.
We suggest that Council prepare a business plan to attract and deliver cruise ship passengers to the Gold Coast through the proposed Luggage Point terminal.
That would be more cost-effective to ratepayers and is just good commonsense.