Welcome to the latest issue of Brandtech News, an update on building brands better, faster and cheaper, using technology.
It's an occasional newsletter - but we know how busy everyone is, so there's a simple unsubscribe link at the bottom.
Obama on AI and the future of the world
The outgoing POTUS engages in a rich conversation with MIT’s Joi Ito and Wired’s Scott Dadich. Could we maybe just keep him?
And if Obama is not enough for you, VC Marc Andreessen spoke to Vox about how he thinks AI will change the world.
The fickle Gods of Silicon Valley
Great read in The New York Times, examining the troubles of Twitter versus the appeal of Snapchat. (Published just before Salesforce reportedly pulled out of buyout talks with Twitter.)
Keeping an Opel Mind
At the Paris Motor Show, Opel showed a demo car you can start just by thinking about it. Seriously. It won the Innovation Grand Prix.
The C-word
Is content marketing bollocks? That's the question is posed by Marketing Week columnist, Mark Ritson, a kind of shock jock of marketing. It contains this interesting factoid: “Just 5% of the total content produced generated 90% of the consumer engagement, meaning that 19 out of 20 pieces of content marketing have little if any impact.”
Worth thinking about.
VC’s biggest regrets
Facebook, Tesla, Airbnb, Amazon. Someone passed on investing in them all.
And they’re sad about that.
AI, deep learning and machine intelligence, a video primer.
Chatbots - a brilliant explanation with awesome graphics and clear examples.
Want something explained, demystified, decoded?
Email us at info@youandmrjones.com or contact us on Twitter @uandmrjones
News about the Group
Delighted to share "Emojis Decoded", an eBook from theAmplify, a You & Mr Jones company.
The book dives into a year of data across influencer marketing campaigns and is super fascinating! Download it free, here.
Our founder, David Jones, spoke to Sky News Australia about Pokémon GO and the coming of age of AR.
Spotted at the recent Chatbot conference in Vienna. (Thanks to @ashevat)
