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Wednesday’s third, and final, presidential debate saw Donald Trump and Hillary Clinton on the same stage for the last time before one takes the White House. This debate marked the last major opportunity for both candidates to try to appeal to undecided voters nationwide.
The third debate was unlike the previous two. Trump came out more reserved, and for the first 30 minutes or so, the issues were at the forefront of the country’s collective conscious. While who won and lost the debate may be up for interpretation, there were two data points that emerged as telling outliers once the debate had wrapped.
For real-time data visualization, visit our U.S. Presidential Election data viz. Journalists wishing to see additional, more in-depth, data or more information on the insights within this newsletter, please reach out to us at react@brandwatch.com.
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Trump led Clinton in overall Twitter mentions during the debate with more than 1.2 million (Clinton only amassed around 800,000 mentions), but for the first time in any presidential debate in this election cycle - one of the candidates boasted a positive conversation.
Clinton’s conversation was 53.8% positive within sentiment-categorized mentions. As previously stated, this was a first. Trump’s sentiment was negative at 62.4%
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Clinton’s positive sentiment was due to the substance of her responses and her defense of women. The phrase “defend women” was featured prominently in her positive mentions.
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In another very telling data point, despite the fact that Trump’s Twitter handle was used more, Hillary Clinton’s handle actually accrued far more impressions.
Trump’s handle was mentioned, properly, over 816,000 times for more than 7.3 billion impressions. Clinton’s handle was used only 691,000 times, but had over 10.1 billion impressions.
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This data point suggests that the people talking about Hillary Clinton are more influential with more followers on Twitter.
If you were having a hard time deciding who won the debate, perhaps these two figures will add some clarity. All there is to do now is vote.
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About Brandwatch
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Spring 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, with more than 50 percent of revenues now from North America and strong tech industry backing from venture capitalists including Partech Ventures, Highland Europe, Nauta Capital, Gorkana and independent investors.
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