Behavioral Insights.

Hello <<First Name>>, here are a couple of interesting links I have been reading recently.

News & opinions

Good news for all Data Analysts out there ... according to LinkedIn's Top Skills of 2016, important skills are 'Statistical analysis and data mining' and 'data presentation'. Companies need people who can analyse data and make it easy for people to understand.

UX Research: "overly strict password rules can be a key roadblock to the checkout completion rate" - the Baymard Institute found an 18% Abandonment Rate.
Robert Kosara from Tableau has been 'Reexamining What We Think We Know About Visualization' - great article (pdf) for everyone interested in data visualization
Google announced Google Survey 360. With this new product in the Google Analytics 360 Suite it is possible to tie together brand and performance metrics.

That's it for this week. Have a good one!

"If you can’t explain it simply, you don’t understand it well enough." - Albert Einstein