Writing & Publishing workshop: Copywriting workshop - 4 seats left! Date and Time: This Thursday, 27 October 2016 (9.30am - 5pm) Fee: $288.25 Discounted bundle fee available for this workshop and 3 November's E-mail marketing workshop Registration details: HERE You can use your SkillsFuture credits for this workshop
Synopsis
Is your copy vivid and engaging, or are you guilty of using tired adjectives such as comprehensive and essential? Perhaps you’d love to write more exciting copy but don’t have the time, or colleagues feel it’s not ‘appropriate’ for your product? If you can relate to this, join us at this fun workshop by trainer Rachel Maund from Marketability (UK) Ltd and prepare to feel liberated! The course is suitable for anyone in a marketing or editorial role within publishing or sectors such as museums and galleries, libraries and institutions.
Managing digital projects start with how we identify projects and the new questions we need to ask: Blended or born digital, how do you decide what’s right for your customers? Will customers pay for it? Do you have the required customer relationships and channels? With just enough technical content so that you understand the issues you most need to, this is delivered by independent commercial adviser Linden Harris (Marketability (UK) Ltd) whose experience has encompassed ‘traditional’ print publishing through to born digital, and who also sees the challenges from the perspective of a commissioning editor.
Writing and Publishing workshop: E-mail marketing workshop Date and Time: Thursday, 3 November 2016 (9.30am - 5pm) Fee: $288.25 Discounted bundle fee available for this workshop and27 October's Copywriting workshop Registration details: HERE
Synopsis
Email is now the primary channel for marketing communication, but how can you be sure your results are as good as they can be? And how do you persuade new potential customers to sign up, open up, click through – and do all of this regularly? This course by trainer Rachel Maund from Marketability (UK) Ltd takes you from promoting your enews service to writing copy to engage and get those readers clicking. It is suitable for anyone within publishing or related sectors.
Publishing workshop: 21st century essential editorial skills for book publishers in a digital world Date and Time: Friday, 4 November 2016 (9.30am - 5pm) Fee: $288.25 Discounted bundle fee for this workshop and 28 Oct's Commissioning and managing digital publishing for book publishers Registration details: HERE
Synopsis
This essential skills course is designed for new and aspiring editors wanting to thrive in this challenging environment, providing excellent guidance in core skills, from identifying publishing opportunities, to managing authors, planning, through to adapting core editorial skills for digital publishing. This course is also suitable for new and experienced editors in publishing companies. This workshop is delivered by independent commercial adviser: Linden Harris (Marketability (UK) Ltd) whose experience has encompassed ‘traditional’ print publishing through to born digital, and the challenges from the perspective of a commissioning editor.
DISCOUNTS & GRANTS AVAILABLE A) ALAP'S BRING A FRIEND: Bring a friend and enjoy a 10 % discount on each ticket
B) ALAP'S THREE N MORE: Form a group of three or more and also enjoy a 15 % discount on each ticket
C) Kinokuniya privilege card holders: 10 % discount on the ticket of the card holder
D) Productivity and Innovation Credit (PIC) scheme
