[MMR Research Fall Newsletter] Our Evolving Toolkit

What's New | Fall 2016

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EXPANDING OUR COLLABORATIVE DIRECTION: INTEGRATING SYSTEM 1 + 2 METHODS

MMR believes that to be a true full service research provider, we must be “method agnostic” and consider all relevant tools and methodologies before making a recommendation to our clients.

One of the more rapidly developing NEW areas over the past decade that we’ve been watching and exploring has been in System 1 (non-conscious response) methodologies. We are very excited about our new partnership with Merchant Mechanics, leaders in the non-conscious research space and experts in System 1+2 integration. Read more about how MMR is bringing this best-in-class service to you.

ONLINE EYE TRACKING: SEE YOUR CONSUMERS' SCREEN THROUGH THEIR EYES

Tools to measure advertising effectiveness are evolving, and one notable development is in the area of “eye tracking” which can now be executed online using a webcam. Read more about how we have been working with our clients to develop our online eye tracking capabilities.

USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

Graphic-based video can add value and impact to quantitative studies when used with the right reports. With appropriate planning, a video’s scripting and production can be completed in just a couple of weeks which minimizes reporting timeline impact. See recent examples and read more…

STAFF HAPPENINGS

MMR welcomes Mike Hoban, formerly of Newell Brands, to the team as the newest VP – Client Services. Mike brings more than 20 years of consumer engagement research experience from industries ranging from hospitality and CPG at both client and supplier companies...r ead more

MMR hosted its annual meeting in September at Lake Lanier. With five new hires in 2016, a big focus for the retreat was team-building, as well as sharing best practices and learnings from pilot tests...r ead more

EVENTS & NEWS

MMR sponsored the Fall Women in Research (WIRe) Atlanta chapter event on November 3, 2016. The event featured a panel discussion on "Leaping Over the Gender Divide: Addressing Diversity in the Workplace". WIRe hosts events around the globe, check their event calendar for an event near you!

Congratulations to Patricia Houston, who was recently elected to the MRA Atlanta / Southeast Chapter Board as Director at Large for Programming. The chapter’s Fall Meet-n-Greet will be held Thursday, November 10 at Fogo de Chão Brazilian Steakhouse in Buckhead. Register online here. Current MRA members can use code MRAMEMBER for $5 off. Hope to see you there!

Kristen Downs will continue MMR’s commitment to continued education by conducting her MMR Seminar Series on Data Visualization twice this month. On November 17 she will be at the University of Georgia hosting the seminar for students in the current Master of Marketing Research degree program, and the following day will be presenting at the UGA Terry College of Business Advanced School of Marketing Research (ASMR).

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