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Three HBS professors provide strategies for solving the hardest problems at the start of a new venture
Christensen: Discover What Jobs Consumers Hire Your Product to Do

Professor Clayton Christensen is back with a new theory, called "Jobs to Be Done," which helps companies "compete against luck." By reframing the role your product plays in a customer's life - and considering what it truly competes against - Christensen believes that you can increase your chances of success.
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Ferreira: Determine How to Set Prices for New Products with Data

How should you price a new product offering? It's always been a vexing problem, but now, Professor Kris Ferreira has developed a model that uses existing data from other products to determine an optimal strategy for maximizing revenue from new products.
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Teixeira: Attract the First 1,000 Users to Your Platform

Finding customers is always a challenge, but that problem is amplified for two-sided platforms - there's a real chicken-or-egg problem since the two sides depend on each other. Professor Thales Teixeira has discovered three important lessons for kickstarting the growth of a platform.
Crowdsourcing, Moonshots & More: Bringing New Ideas into Government
9:30-11:30 a.m.
Littauer 166
Harvard Kennedy School Campus
How to Speak Technology
6:00-7:30 p.m.
Harvard Innovation Lab
Will Ad Blocking Break the Internet?
Ben Shiller of Brandeis University
Digital Seminar Series
Harvard Business School Campus
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The Harvard Business School Digital Initiative studies the digital transformation of the economy, and seeks to shape it by equipping leaders, building community, and conducting leading-edge research. This newsletter is produced by Matt R. Tucker, Platform Manager at the Digital Initiative.

This Bi-Weekly Newsletter by the Harvard Business School Digital Initiative is licensed under a Creative Commons Attribution 4.0 License.


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