Draw to a close, Wrap things up, Leave a lasting impression, Come full circle and more ...
Welcome to Rev Up Readership — your guide to Catching Your Readers |
 | | November 2016 // End with a bang |
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Draw to a close in the conclusionIt’s easy to end an inverted-pyramid story: Just stop typing. Sadly, coming to an abrupt halt doesn’t work for feature-style stories. For this format, a satisfying conclusion requires two things. |
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 | Restate your key message in the penultimate graf | |
|  | Leave a lasting impression in the kicker | |
|  | Three types of kickers that leave a lasting impression | |
|  | Some of the best stories end where they begin | |
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New and Noteworthy |  | How to close when you're not sure how to closeI love the idea of "a foregone conclusion." Wouldn't it be great if you really did just "come to a close"? Alas, kickers are tough. Here's how to write your way out. |
|  | Avoid these three clunky kickers“A conclusion," writes my favorite philosopher, Anonymous, "is the place where you got tired of thinking.” Don’t let that happen to your message. Avoid these weak kickers. |
|  | Websites, books and toolsWe spend a lot of time talking about how to get people into the story, says Pulitzer Prize winner Leonard Pitts Jr. "But we never spend a lot of time talking about how to get out." |
|  | What writers and others say“Great is the art of beginning, but greater is the art of ending.” — Henry Wadsworth Longfellow, American poet, educator and linguist. |
|  | Learn to engage readers with anecdotes, moreLearn to use the bait your readers like, not the bait you like, at this two-day Master Class on Feb. 23-24. Rev Up Readership members save $100 with code RURLA100 |
|  | Learn to write copy that moves people to actLearn to use the bait your readers like, not the bait you like, at this two-day Master Class on March 22-23. Rev Up Readership members save $100 with code RURLV100 |
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|  | © 2016 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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