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When Taylor Swift's self-titled album debuted in 2006, the recording industry was in an existential crisis. Napster debuted in 1999 and it wasn't until 2003 that iTunes entered to stop the bleeding. By 2010, revenues were cut in half. The once mighty major labels, and their colorful moguls, had lost considerable sway. Thus there is no better indicator of where the new seat of power resides, than where these moguls now work. Jimmy Iovine, Apple. And now YouTube's new head of music, Lyon Cohen.
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Further proof that music is a great avenue to reach new customers for every brand - Funyuns. And we're not just talking about free bags of funyuns for stoned festival attendees, which would've been the easy route. At this year's Voodoo Music + Arts Experience, attendees had a chance to meet artists at the "Funyuns Exhaleorometer," replete with GIFs, swag, and, of course, "#Funyunsbreath."
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This week we look to answer one of the industry's longest and most vexing mysteries. Who are Nickelback's fans? And what defines the Nickelback fan experience in such an anti-Nickelback climate? Let's head to London for a performance at O2 to study this population in the wild.
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Shae and Rob gettin' down with Zac Brown in his hometown.
ATL.
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See ya next week...
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