Hi <<First Name>>, besides enjoying autumn's colors, I have been reading a couple of great articles that I would like to share with you. If you enjoy this newsletter, please share it with someone else.
News & opinions
It’s time for science to abandon the term statistically significant: the problem with p-values. This is not only important for scientist, but relevant for everyone who does serious experimentation.
Analytics & experimentation
Doing marketing attribution properly is very, very difficult. Avinash Kaushik tries to help with his latest article: stepping up the Digital Attribution's Ladder of Awesomeness.
Rethinking self-service BI, analytics and reporting: "Self-service analytics should be a complement to a data science team, not a replacement". read article
