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Brand Positioning: A Battle in the Online Real Estate Industry
Brand positioning refers to how a customer sees your products and/or services relative to the competition. It usually consists of a short statement that articulates the brand's unique value proposition to the customer. Brand positioning is usually one of the most important sections of the marketing plan as it brings focus to the strategy and tactics utilized in the brand's marketing efforts. Read More...
Emotion-Driven Branding
A recent article on Smartinsights.com by Carley Morrow, discusses how you can enhance your brand positioning and marketing efforts by leveraging these 7 powerful psychological and emotional triggers. Read full article...
Using Color to Trigger Emotions and Enhance Brand Positioning
It is a well-documented and studied fact that colors can affect our emotions in many ways. Creative and marketing professionals utilize color theory as a part of their research and design process when developing brands and the visuals attached to those brands. By learning the psychological effects of color and their emotional triggers, you can better position your brand in the market Learn More...
Speaking of Emotions and Psychology:
The Client Spotlight
 Identity Brand + Design is pleased to announce the recent launch of Dr. Laurie Fairall's new website and brand look. Dr. Fairall specializes in Individual, Couples & Family Therapy, Testing/Evaluations, and Family Mediation Services. Located in Ponte Vedra Beach, she provides a very calm and welcoming atmosphere that complements her highly professional, experienced and integrative approach. For more information on Dr. Laurie Fairall's services, visit her website or call 904-463-2284.
Are you considering a brand or website overhaul for 2017? Need to reposition your brand in the market to connect with more customers? Contact Identity Brand + Design to discuss the possibilities by calling 904-834-3374 or send us a message.
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