Social Media Campaigns Across the BC Network:
Project #BCPdiaries from BC Pakistan
by Muhammad Moiz Ashraf Qazi, BC Pakistan
Inspired by Humans of New York, Project #BCPdiaries was created to show the capabilities of the members of BC Pakistan, with the aim to bring everyone together and further stimulate each other to stand up against all odds.
Under this project, past JAs, PAs, and volunteers shared their experiences with the APCC and in their life. They also describe the complications they faced and how they overcame them. This project enabled them to reflect back to their past, extract the pros and cons out of them, and then share these experiences with others.
The outcome was very notable; people learned about BRIDGE CLUB Pakistan, the extraordinary individuals of BCP, and the APCC. Another benefit of this project was that it helped BCP grow its volunteer network. Read #BCPdiaries here: http://www.facebook.com/BridgeClubPakistan
#Onedayonesharing from BC Vietnam
by Van Nguyen Thi Truc, BC Vietnam
This year could be the most successful year for BRIDGE CLUB Vietnam (BCV) thus far; we achieved an award for the 2015 Common Activity and began many large-scale projects. After BCV’s first online meeting in March, BCV launched an inter-BC project called #Onedayonesharing.
BCV came up with this project to allow every member to have a voice about their memories from the APCC and show their gratitude to the APCC and their host families. This can also be regarded as a starting point for those who intend to one day become a Peace Ambassador, as they can reflect upon how the APCC has changed their life.
This was BCV’s first PR campaign using social media, specifically Facebook, to target inactive members and grow a reputation in Vietnam. After just a month, we received nearly 30 APCC stories and our Facebook page gained a 400% boost in interaction. Through this effort, we reconnected with 6 former JA, who have now become active in BCV.
#Onedayonesharing has marked a milestone in the early development of BCV. Let’s celebrate all that BCV has done and wish us all luck on this journey! Visit the BCV Facebook Page
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