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Welcome to the latest issue of Brandtech News, an update on building brands better, faster and cheaper, using technology. 

It's an occasional newsletter - but we know how busy everyone is, so there's a simple unsubscribe link at the bottom.
Seeing the world through Snap-colored spectacles
 
Snap Inc., formerly known as Snapchat, soft-launched its Spectacles last week. “Ridiculously fun,” says
The Verge and TechCrunch calls them, “a solid win”. But what is Snap’s grand longer-term plan? AR, of course, says Business Insider.




Instagram ad revenue – just the beginning
 
Snapchat may be hot right now and is definitely a threat to Instagram but this
Digiday article predicts that Instagram’s ad revenue will dwarf Snapchat’s in the next few years. It is part of Facebook, after all.



What can AI do and not do right now?
 
Lots of people ask this question and Baidu’s VP and chief scientist, Andrew Ng, helpfully cuts through the hype and provides some answers in
Harvard Business Review.



Building a successful bot
 
Before launching a bot, there are some key decisions to make.
VentureBeat looks at four brands that got their strategic planning right.




How the U.S. election might impact the tech and VC worlds
 
There’s been an election in America, you may have noticed.
Here,
CB Insights looks at the possible implications.



What actually goes on at Magic Leap?
 
No one seems to really know! If anyone does know, they won’t say. Yet, vast sums of money keep pouring into the secretive 2011 startup - $1.4 billion to date. All this, and no product, no public demos, and no solid information on what any product might do. This
Forbes article lifts the lid (somewhat) and states that the company is working on technology that will usher in a new era of computing.
Explainers (because no one knows everything) 

A brief history of AR and how it's gone mainstream.

Want to make your company machine learning ready? Help is
here

A
guide on bots, specifically for marketers.

How can AI boost marketing? Some advice
here

Chatbots - a brilliant explanation with awesome graphics and clear examples.

Want something explained, demystified, decoded?
Email us at info@youandmrjones.com or contact us on Twitter
@uandmrjones
Copyright © 2016 The Brandtech Group, All rights reserved.


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