The event marketing automation platform has become a standard for easily creating and marketing any event, and over the past year has found itself increasingly in the hands of the Fortune 500.
"In the past year alone, we’ve more than doubled our client base, more than 80 percent of these new customers are marketers that use our enterprise platform to transform their event programs into a high-performing channel.” - Splash CEO Ben Hindman.
At the Retail West conference held at Wharton’s SF campus, Sweetgreen described their efforts to make their stores into a “third place” for customers:
"As the retail landscape becomes more fragmented and retaining customer loyalty becomes an increasingly slippery proposition, brands are looking to not just sell a product or service, but also to build a community among customers."
Farryn Weiner, Sweetgreen’s VP for Marketing and Brand Innovation, summarizes:
“When we’re true to ourselves and act with integrity and authenticity, we’re successful. Where we made mistakes was thinking a location was a slam-dunk and we didn’t take the time to invest in the community as we should have.”
Nucleus was selected by the Business Insider Picks team as "stuff we think you'll like." Amazon's Alexa has had a voice since it launched with the Amazon Echo last year, but now with Nucleus it "has a face."
In testing the product, Business Insider points out three key value props that were part of our investment thesis:
Design: "It stands out in a "hey, what's that?" sort of way, which in this case is a good thing."
Ease of Use: "This is technology meant for the layperson, and it's clear the creators took time to make setup pretty seamless."
Ubiquity: The Nucleus can function as a smart-home hub and a portal to an older, or less tech-literate relative, and it plays both roles very well.
Direct-to-Consumer eCommerce
This month's RSV Dinner on Innovation in Direct-to-Consumer eCommerce featured portfolio companies Electric Objects, Goby, JOOR, Fancy and as well as NYC-based founders and executives from Michael Kors, Sequential Brands, Red Antler and Jet.com.
We host at least one dinner each month powered by Voray on a trending topic or vertical, bringing together startups from the RSV portfolio with founders and executives from relevant startups, strategics, acquirers and influencers in the NYC tech ecosystem.
