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November 2016
CaribMedia.com

CaribMedia Newsletter
Issue 90

FROM OUR BLOG
Making Sense of Google Analytics in a Few Easy Steps
If you’ve recently started using an analytics tool to try to figure out your website traffic, then you know there’s a lot of information there. Once you know what to look for (and understand what it means) you can begin to adapt (optimize!) your website for better performance.
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ONLINE MARKETING

6 Simple Email Marketing Tips: Are You on the Money?

Take advantage of your email subscribers and learn how to send quality and effective email content. Rather than the consumer searching for you, you are reaching out to them to sell whatever it is that you are promoting. Keep in mind these 6 tips when creating your next email to send to your customers.
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7 Online Marketing Trends That Will Dominate 2017

It’s nearing the end of the year, time to prepare for the new year!  As we know trends, social media and technology are ever changing, forcing the marketing industry to keep up.  It may be useful to take into account the following trends to stay competitive in 2017!
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YOUR WEBSITE IS UNDER ATTACK!

Distributed denial of service (DDoS) attacks have increased by a whopping 220% in the last year "with no signs of abating", fueled by DDoS-for-hire services and the use of "hit-and-run" tactics, new data shows. According to cybersecurity firm Imperva's annual "DDoS Threat Landscape Report", DDoS attacks rose by 221% between April 2015 and March 2016.

  WE HAVE THE SOLUTION

CaribMedia can protect your website with a Website Firewall that lowers the risk of loss of business by blocking malicious traffic resulting in a faster, more stable site. This has become a must in the current internet landscape. 

SPECIAL INTRODUCTORY OFFER: Protect your website with a website firewall starting at just US$10 / month and includes a free SSL certificate.

For more information Contact Us by email
or call us on 583-4144
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SOCIAL MEDIA

9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level

Many companies are keeping up with today’s social media trends and have joined Instagram.  However, not all have maximized their business profiles to their full potential.  Learn how to perfect and make your business profile more effective with these tips.
Read more

Facebook Aims for More Transparency With Video Ad Data 

The accuracy of data and metrics of Facebook regarding advertiser’s video ads is in question.  Facebook has come forth to improve this issue and has launched a new blog called Metrics FYI, where clients can view for themselves the changes and corrections being made.
Read more
Find us on Facebook
Find CaribMedia.com on Facebook. Like our page and stay updated with latest news, services, promotions and special offers.
Click here to visit our Facebook page.
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GOOGLE AND SEO

4 Ways You’re Undermining Your SEO Efforts

Every business shares a common goal: drive more traffic to their website.  However, not everyone is successful with their SEO efforts.  To maximize your search marketing strategy be sure not to leave the following areas out.  
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Google is Changing Search in a Big Way

Google has began testing a new “mobile first” version of its search index.  This prioritizes mobile content in all search results.  Page rankings will be based on their mobile content if this version comes into play.  Are you ready?  Is your website mobile friendly?
Read more


Did you know that you can promote your News, Events and Specials for FREE on VisitAruba.com?


As a VisitAruba.com advertiser or as a non-profit organization you receive FREE promotion of your news releases, events and special offers.

For more information Contact Us by email
or call us on 583-4144
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MOBILE

Mobile Internet Usage Surpasses Desktop for First Time Ever Worldwide

October 2016, mobile and tablet devices accounted for 51.3% of internet usage compared to 48.7% by desktop. This marks the first time worldwide mobile internet usage has surpassed desktop.  It seems mobile-friendly websites need to be a priority! 
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Our VisitAruba mobile app is a FREE tool and has over 30,000 active installs - Is your business listed in it? If not, Contact us today to get listed. 

Free mobile app
for iOS or Android
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CaribMedia · Ierlandstraat 11 · Oranjestad · Aruba

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