Building Guide hits people who are building and renovating via channels no other medium gets to - and the companies advertising in it see the benefits of that...Isn't time you gave us a go?

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Put your product in front of people who are buying today... and help support us educate homeowners about building...

We're valued and needed - BRANZ and the Productivity Partnership reports show the critical importance of consumer education to improve outcomes and productivity in the residential building sector and with current levels of activity, that work has never been more important.

And we're trusted. Supporting us in our work demonstrates your commitment to offering a quality product (not something you get with Google Adwords or Facebook posts) - that means consumers trust YOU.

Hi <<First Name>>]

At the recent Auckland Building Expo trade show, we estimated about half the exhibitors were new

companies or new products being marketed.

So even though the industry is booming, competitors are coming in to take your lunch. Keeping in front of your customers and trying to grow your share is essential and we can help you do that.

The Building Guide is given to homeowners who are building and renovating. Virtually 100% of the readership is going to do their project within the next 12 months - these people are building and they're buying - NOW.

But they're also flying blind. 95%* of people building have never built or renovated before and they know nothing of the regulations, the processes or the complexities. Nobody else does the essential work we do and we need your support - but in return you get your products in front of people looking for products they can trust to put into their house - direct to the people actually doing the work..

Call Mirvin at 09 360 8885 or email him here... and let us show you how we can work for you.
*Aim High estimate

Boom Times = More Competition

Which to use - magazines or websites? The answer is 'Yes'.

Everyone building or renovating jumps online and everyone building ends up with piles of magazines. We offer both - specific, targeted and cost effective.

So when you combine magazines - either 'native marketing' (paid editorial) or straight advertising - with a website that has people seeking it out for the information it has, you get the direct response combined with brand building in one package - only we can offer this. Contact us now and let us show you what we can do for you.

Email Mirvin here or Mark here... or call us on 09 360-8885 x3.

Engage with your market - talk to them while they're wanting to know more about you, in a medium that let's you converse...
Magazines generally have excellent engagement with their readers. They cover topics the readers want to read about and they're trusted - as a millennial once said to me, anyone can put a website up but printing a magazine takes commitment. The Building Guide has:

Essential information on consumer protection measures supplied directly by MBIE;
Checklists on designing, constructing and buying products for their new home;
Advice on builders, products and processes...

We're trusted and valued and that environment reflects on the advertisers who support us - if you're in a magazine, you're committed to quality. And, of course, you can still use our website to reach them - 23,000 kiwi UBs per month, 5500 returning customers and over 4000 outbound clicks per month - with some product listings getting up to 30 leads per month. Seems pretty good value for just $83.33 + gst per month...

Give us a try - you'll find it can work for you. Call Mirvin at 09 360 8885 or email him here...

Stunning New Design Guide Out Now

Our new Design Guide is about to hit the streets and it is absolutely superb. We've been called the best architecture publication in New Zealand by people who should know - architects.

If you love architecture, you should definitely grab a copy. It's available in selected New World's, Whitcoull's and Paper Plus, all Home Ideas Centres or on our website here...

In June this year I wrote two articles on LinkedIn, each setting out a scenario for the building market in NZ in coming years.

Both are plausible, but diametrically opposed.

Three weeks ago, the ANZ came out with the exact same split.

Are you with the dark side or the light side...?

The Dark Side - housing may be in short supply but a black swan event could see our market collapse, followed by the building sector....

The Light Side - the housing shortage is in such short supply and demand so huge that things are going to continue as they are for decades...

We'd love to see you in the next Building Guide; email Mirvin by clicking here and take advantage of our new pricing or call us on 09 360 888x3