Hello everyone,
I hope you have had a good week so far.
Last week I went to a conference that focused on sustainable leadership, a great and relevant topic. The spotlight was on the environment, and that you need to make up your mind to do something. One of the keynote speakers, Mona Riabacke, said that the most common way we make decisions are:
- We wait.
- We do as we usually do.
- We copy what others are doing.
Humans are funny creatures, and I have found myself doing the above many times: I wait, I do as I always do or I copy others.
This year I made a big decision. I decided it was time to move back to Sweden, my mother country. It was a hard choice and I suffered from anxiety before I made up my mind. From now on I will be based there and I am looking for new opportunities.
On a business level, it means that I am not working as I used to with my clients in London, and on a personal level it means I now live with my partner just south of Gothenburg. Big decisions come with great adventures, and now I live in the countryside in the middle of a forest with a man, a cat and two sheep. A huge contrast from living in West London with all kind of facilities around the corner.
I would like to work with organisations that want to stay relevant in the smartphone age, and I am looking for work opportunities.
Do you have any tips
If you have any suggestions about what I should do, please let me know – all new ideas are welcome. You can send me ideas using this form.
I update my Instagram every now and then if you would like to follow me.
Digital Transformation
Last week I commented on a LinkedIn update. The person asked how people explain digital transformation. My comment was:
“Making many things in life better, simpler and easier for as many people as possible by using new technology in a smarter way. #DigitalLeadership”
There were many suggestions about what digital transformation means, and I think it’s crucial that you allow discussion and ask questions about what something means to you, your organisation, your customers and the world before you define an expression. Terminology can easily become buzz words meaning nothing. When things mean nothing to us few take action and it interrupts the decision process.
This week I had a new digital experience which involved transforming a service. I went to the doctor in Sweden using an app on my iPad. I felt a bit unwell last week, and then I got two big cold sores that were very painful. I desperately wanted anti-viral tablets to help me get better quicker. I called my local doctor, but had no luck and they suggested that I should try to get an emergency appointment which can mean hours of waiting. Instead I downloaded an app called Kry, and ten minutes later I had spoken to a medical doctor and they had prescribed me the medication I needed.
This made my life better and easier, saving me lots of time and energy, and is a great example of digital transformation.
I’ve learnt that they there are similar health apps for people on ships far from any harbour and people living in rural areas. Now it’s available to everyone in Sweden as well.
How do you describe digital transformation? Have you had any transformational experiences? Tell me about them: send me an email or share a comment on my Facebook page Digital Leadership.
False information - this is what you need to do
After the election in the US we have a future American president who says that it’s thanks to social media that he won the election. Then we have the problem with false articles and information floating around on the internet.
As consumers we need to train ourselves in media literacy so that we can tell what is true or false. We can never be 100% sure, but reading an article before distributing it helps.
Have a great weekend, and thank you for reading.
Sofie
PS. Download my 12 practical tips for how to use social media to build your reputation and share your key messages for some inspiration.
• Email: sofie@sofiesandell.com
• FB: https://www.facebook.com/sofiesandell
My CV in three paragraphs:
Sofie 3.0: It’s time to take the next step and work with digital development on a deeper level as a chief digital officer or digital ambassador. (Sofie 1.0 was working with B2B sales and management consultancy. Sofie 2.0 was focusing on the web, e-commerce and social media, and it was this that led to me speaking professionally about digital leadership.)
Have you seen my pillow with my poem Bridges on it? I feel as if the world needs to build more bridges right now.
Have a look at it in my Red Bubble shop, you can also buy it as different prints.
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