Whip your body into shape: Avoid flabby middles, Location, location, location, A is for alphabet, Change the subject, Time after time, and more ...
Welcome to Rev Up Readership — your guide to Catching Your Readers |
 | | December 2016 // Whip your body into shape |
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Five ways to shape the body of your messageMy favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums. His nerdy pal Dick (Todd Louiso) is curious about the project. |
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 | Would a geographic structure work? | |
|  | Alphabetical structure isn’t as easy as ABC | |
|  | Thematic structure moves from topic to topic | |
|  | Organize case studies, stories, chronologically | |
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New and Noteworthy |  | Three steps for putting your information in orderSo you’ve chosen your organizing scheme. Here are some tips for pulling your story together. First, put your information into buckets. |
|  | Don't organize by interviewOne common mistake writers make in shaping the body of their copy: They organize by interview — not by what the subject matter expert said, but by when the SME said it. |
|  | Organizing by location? Show it visuallyWhich Detroit neighborhoods are on the rebound? Which U.S. cities are the most racially segregated? Where are the pine beetles congregating? Where are the sharks biting? |
|  | Websites, books & moreMap it out: Create your own visual, interactive, localized story with these free apps and online tools. |
|  | What writers and others say“I love the alphabet and the fact that it has an order. There’s no reason for the order of the letters, but there you go.” — Seth Godin, author of Purple Cow |
|  | Learn to engage readers with anecdotes, moreLearn to use the bait your readers like, not the bait you like, at this two-day Master Class on Feb. 23-24. Rev Up Readership members save $100 with code RURLA100 |
|  | Learn to write copy that moves people to actLearn to use the bait your readers like, not the bait you like, at this two-day Master Class on March 22-23. Rev Up Readership members save $100 with code RURLV100 |
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|  | © 2016 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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