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Rumors of the death of terrestrial radio have circulated ever since black and white televised broadcast made its way into the American living room. Again when MTV launched to the tune of The Buggles "Video Killed the Radio Star." Then the rise of streaming and playlists looked like the dagger that might finally slay the beast. And yet, radio remains as stubbornly entrenched as ever (it should be noted, well after MTV abandoned music video broadcasting), with digital retailers now adopting tried and true programming formats (i.e., a human disc jockey) and finding surprising success in doing so.
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Last year we applauded Lagavulin's wonderful yule log video featuring Nick Offerman as a brilliant take on a surprisingly popular genre of YouTube videos this time of year. So of course, this year branded yule log videos are all the rage. There's too many to list, so head here for the full breakdown.
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Spotify, whose business inherently requires meticulous tracking and reporting to compensate rights holders, collects huge sums of data on listening habits. Add the fact that most Spotify accounts are linked to a Facebook account and what you get is perhaps the most comprehensive database of how people listen ever amassed. And lucky for us Spotify likes to share this data via projects like the Musical Map of the World, which collects popular and distinctive music into playlists according to region.
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Rob, posing like a boss.
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See ya next week...
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