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January 2017 |
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The latest research and industry insights from the
UF College of Journalism and Communications
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The Emotional Brain
of Your Audience |
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| In this video, Advertising Professor Dr. Jon Morris shares his research on how people respond to brands and commercials, and where in the brain emotional responses occur. |
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Metaphors Help Patients Understand Clinical Trials |
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Metaphors can help researchers communicate with patients about clinical trials, according to new research by Dr. Janice Krieger, Advertising associate professor and director of the Stem Translational Communication Center. |
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| Four Steps to Manage Organizational Change |
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| To grow and succeed in the dynamic and competitive global market, organizations must scan and monitor the environment constantly, make necessary adjustments and embrace change. Dr. Linjuan Rita Men, Public Relations assistant professor, explains. |
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Why One Child Per Laptop
Didn’t Work |
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Nonprofits seeking to drive social change must consider local contexts and the sustainability of their efforts. Dr. Tom Kelleher, Advertising Department chair and professor, examines the non-profit One Laptop Per Child. |
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The Science of Selfies |
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What drives people to take selfies? New research from Dr. Eunice Kim, Advertising assistant professor, suggests a connection between narcissism and posting selfies. But there's good news for those of us addicted to our camera phones. It may be possible to harness the power of the selfie for good. |
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