Summary of Business Planning Session
"The mind advances only when it has the patience to go in circles, in other words, to deepen." – Emil Cioran
It’s interesting to watch people learn, although everyone does it differently, but an interesting pattern emerges over time that is consistent. Learners, by their nature, understand much of what they will learn will be reinforcement - it’s a by product of the activity. Just like a surfer knows that everyone, pro and novice alike, has to paddle the first few few out from the beach. The pro might go further and hit higher waves, but everyone starts on the beach, every time.
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CanSPEP President’s Message - December 2016
Tuesday Johnson-MacDonald CMP, CMM, TAP Resources
Wow, 2017 is just around the corner. A New Year, a new CanSPEP Board and new adventures and successes are heading our way!
Last month, the CanSPEP Past President, Bettyanne Sherrer reflected on the positive strategic and foundational accomplishments the board has made to benefit our membership; enhancement and activation of the CanSPEP brand, accreditation for CanSPEP education and an innovative new CanSPEP income strategy.
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NEW CanSPEP Website Coming in January!
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CanSPEP Announces Inaugural Strategic Partnership with CSAE Trillium Chapter
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Tuesday Johnson-MacDonald, President, CanSPEP and Tracy Blyth, Executive Director, CSAE Trillium Chapter announce an inaugural strategic partnership between their two associations. CanSPEP and CSAE will for the first time share an industry education session focused on sales in an entrepreneurial environment.
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Risk Management: Nothing Happens by Chance
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So why take any kind of chance with the events that you organize and manage?
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How to Build a Social Media Strategy That Works
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Using social media correctly creates a marketing tool for your events, and your firm, creating a personal connection with prospective attendees, sponsors and exhibitors.
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This year has been an interesting year for the BEICC. The board had been discussing the future of the organization and of major concern was the lack of responsiveness from the industry as a whole. Our strategy in addressing this concern was to focus on opportunities that would rebuild/ relaunch the initial purpose of the BEICC – Telling the Industry Value Story –.
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Notable News
A monthly listing of resources and items of interest to CanSPEP members.
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Calling all CanSPEP members.
We are creating a content library of event photography that we can use through social media and further promote our membership.
The marketing team is looking for event photography which showcases your creativity, innovation, unique ideas, skill and promotes your work.
Please send us 1-5 photos of your work in a (high rez) jpeg file. Please save the jpeg as your company name. Please also provide your TWITTER and INSTAGRAM HANDLE and credit the event and photography if desired.
Please send images to: info@CanSPEP.ca
CanSPEP will be sure to tag you and provide credit as photos are used throughout the year.
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Looking to volunteer on a CanSPEP committee? – reach out to info@CanSPEP.ca to learn more about opportunities to connect with fellow members and give back to our community. - Meagan
CanSPEP committees are looking to expand their 2017 team. This is a minimum one year commitment and time commitments are flexible.
Marketing Team
The team is looking for enthusiastic members with a flare for marketing and communications. Members must be social media savvy and have strong creative writing skills. The committee has a conference call the first Tuesday of each month to keep on track.
2 Positions:
- Twitter/Facebook Manager [open group] (manage the twitter and Facebook account for CanSPEP)
- Events Marketing manager (manage the marketing and promotion for events) * This person will sit on both the event logistics committee as well as the marketing committee.
If you are interested in this position please email michelle@paradigmevents.com to set up a time to discuss the position further.
Communications – Have ideas to improve our Newsletter or advise our members? Here are a couple of positions:
- Facebook Manager for Members Only [Closed Group] - Book Club, RFP, Member Assistance [facilitate discussions on Facebook] - this position filters industry news specific to planner to the CanSPEP office for posting and contributes to online conversations
- Newsletter Managers [many opportunities to fit your schedule] – contribute to articles, edits existing articles, recommend images to support articles, etc.
Please email yvonne@elasticevents.com to join communication committee
Partnerships – Well connected in the industry with our partners and want to give them an opportunity to showcase their products and services? Please reach out to info@canspep.ca to join the Partnership committee!
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I had the opportunity to attend the “Business Summit” in July presented by CanSPEP. I would highly recommend that all Event Management Professionals participate in this hands-on, thought-provoking seminar that left me inspired; feeling much more influential with many actionable take-aways I can apply immediately! In fact I immediately raised my hourly fee by $40 per hour and less than a month later signed two new clients.
~Tina Hughes, Creative Relations Event Planning
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CanSPEP members occupy a unique position in the meetings and events industry; a skilled worker who is also the business owner. Your responsibilities span event logistics to providing strategic vision. Your skills need to be broad and deep. It was, quite frankly, intimidating to create an education plan for such an accomplished and varied group.
Ultimately CanSPEP education serves the membership by providing programming which serves the needs of the highest number of members. To do this we asked you, the members, what your skill and knowledge needs are. The picture that emerged is a high empathy group which excels at handling stress and solving problems. You want skill development in Finance, HR and Sales and help with business and goal planning.
Our 2017 education plan will address the needs of the event entrepreneur with skills based, data driven content. Programming will be focused on contributing to your success, and designed for the highest return on your investment and resources will be available exclusively to members. At the board level, I am working with my fellow VPs to create learning and development synergies and community sharing platforms so we can learn together and from each other
The CanSPEP Education committee is a dynamic, professional and dedicated group – Diane Mihalek, Barb McRae, Karen Fiorini, Helen VanDongen and Shannon McLellan – with the expert input and guidance of Ingrid Norrish as our Past President Council representative.
We kick start the 2017 plan in 2016 with a business plan workshop on December 7th and January 12th and 13th CanSPEP will host a two day business summit to start your 2017 year off strong. Watch your inbox for updates in the next few weeks.
As the year unfolds, we’ll come back to you as members to ask what is working and what isn’t. Our aim is be responsive to your needs and input with ongoing discussion. My CanSPEP email is Education@CanSPEP.ca – I look forward to hearing from you and learning with you in 2017.
Sincerely,
Natalie Lowe, CMM
VP, Education
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CanSPEP Events
January 12th and 13th - CanSPEP Business Summit
2017 Success Summit
Start your new year off with Success!
Join CanSPEP for a jumpstart on your 2017 resolutions!
Want to make more money?
Join us on January 13th for a full day of in- depth sales training - Jill Harrington will help you reach your targets –whether it’s clients, sponsors or members.
Want to keep more of your hard earned money?
January 12th – tax expert Alan Rowell shows you how to survive the inevitable audit and all the smart things to do before then.
Is your 2017 resolution to FINALLY figure out social media?
January 12th - Maureen Peets of Smash House is going to show you how to pick your platform, understand the unwritten rules and plan your social media campaigns. Using a case study, Maureen will show you how to use your unique voice to create dialogue that serves your events.
And in 2017, you probably want to sign more contracts. Our panel of 4 outside experts – a lawyer, a hotelier, an incentive planner and a site selector - will take a clear, objective view of the contract as a business tool and how to maximize the benefit to your business.
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Other Industry Events
For a list of other events in the Meetings & Events world, please see the full Ignite Magazine Calendar below.
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CanSPEP Strategic Partners
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