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Brand Authenticity: Keeping it Real
You hear a lot of talk these days of brands needing to "keep it real", and that when a brand does fail, it is mostly due to their lack of authenticity. Well what exactly is Brand Authenticity, and why does it matter? Read More...
Marketing to Millenials by Being Truly Authentic
The key to marketing to Millenials is to engage them on their own terms. Don't say you're authentic, be authentic... according to an article by Jill Byron on adage.com. Read full article...
Why Some Brands Struggle with Authenticity
One reason why brands struggle with authenticity is because some refuse to recognize or accept change. Their customer preferences or needs shift, new competitors enter the market, their business evolves, etc. Change is a constant in business, and some are just too slow to meet these changes head-on. As a result, these brands live in the past and become less relevant. Learn More...
Client Spotlight
Authenticity in Art: The GoArt Experience
Experience a new way to view art. GoArt will take you on a journey through the local Jacksonville area to view and discuss various art works in a variety of settings. Art tours are carefully designed to allow the viewers discover their own special relationship to the art. You will learn to recognize art from our own community and become familiar with the artists around us. Your unique encounter and response is what brings the art alive! Contact Cathy Fitzpatrick at 904.472.1571 or catronron@aol.com to GoArt and explore today!
Identity Brand + Design helped Cathy develop her GoArt logo, brand messaging and print materials to kick off her 2017 Art tour season. Are you considering a logo, brand or website overhaul for 2017? Contact Identity Brand + Design to discuss the possibilities by calling 904-834-3374 or send us a message.
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