Details: One day as I drove home from an afternoon of teaching, I looked across the intersection and saw a car with a big magnetic sign on its door. The sign read “Piano Lessons – Call (123) 456-7890.”
I felt an immediate kinship with this piano teacher as we both traveled between lessons, but soon that feeling turned to awe. Awe because his commute might generate a new student, thanks to his simple sign. What was my car doing to promote my studio? Nothing.
Today, we look at how we can take our studios on the road with us by using our cars as traveling billboards. You can order an inexpensive magnetic sign, get vinyl lettering for your rear windshield, or just craft a simple paper sign at home and display it inside your vehicle.
Is your primary vehicle a bike? The entrepreneur behind a local business I consult for attaches a plastic sign to the bike he rides around the city! I know it's effective because I regularly see people list “bike sign” as the source for how they found out about his business.
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