The importance of 'Why'

By Adam Galinsky

Why?
 
This may be the single most important word we have as humans. It solves an astonishing number of problems and puzzles.
 
Why creates understanding. As toddlers begin to explore their world, they seize on Why. Why is the sky blue? Why is mommy mad? Why do we die?
 
Why creates the right connections and helps us avoid the wrong ones. Why do I like this person -- is it lust or true love? Why does this person drive me crazy?
 
Why creates value. We can't get the outcomes we want in a negotiation without understanding the Why. Why do I want what I want? Why do they want what they want?
 
Why cures diseases. Why helps doctors treat the underlying cause and not just the symptoms of a disease. An illness cannot be cured or prevented if we don't understand the Why.
 
Why creates a better future. After a series of failed jobs or troubled relationships, we seek to understand the Why. Identifying the Why helps break these frustrating and disappointing patterns.
 
Why creates inspiration. Simon Sinek's talk, "How great leaders inspire action," highlights the central importance of Why for motivating others. In his talk, Simon separates out the Why from the What and the How. Whereas the What can generate fleeting desire and the How can provide a blueprint for action, only when we begin with the Why can a sense of identity and purpose be created. As a result, articulating and beginning with the Why inspires action and commitment. This talk reignited my childhood wonder of Why and re-reminded me of its importance. And, I know exactly Why I found his talk so compelling!