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December 27, 2016

Pollster Louis Harris dies at age 95


As reported by The New York Times, pollster, columnist and public opinion analyst Louis Harris died on Dec. 17 in Key West, Fla., at the age of 95. Harris founded Louis Harris & Associates, which carried out market research for Johnson & Johnson, American Airlines and the New York Stock Exchange, in 1956. The company was sold to investment firm Donaldson, Lufkin & Jenrette in 1969 and to Gannett in 1975, though Harris continued as chief executive until his retirement in 1992. A merger of Louis Harris & Associates and the Gordon S. Black Corporation in 1996 produced Harris Interactive, based in New York. Nielsen acquired Harris Interactive in 2014.

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