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Welcome to the latest issue of Brandtech News, an update on building brands better, faster and cheaper, using technology. 

It's an occasional newsletter - but we know how busy everyone is, so there's a simple unsubscribe link at the bottom.
"Prediction is very difficult, especially if it's about the future."
Niels Bohr, Nobel laureate, Physics


But that does not stop everyone trying, does it? We've selected a few favorites from the many "Predictions for 2017" articles on offer. 

VC
Fred Wilson (Union Square Ventures) makes his bets for 2017, including a "white hot IPO market:" and "AI will be the new mobile".

Another VC, Thomas Grota, (Deutsche Telekom, T-Mobile) predicts how AI assistants will evolve, among other things. Grota has a great track record in predictions, claiming 5 out of 5 for 2016.

The Wall Street Journal grapples with the biggest questions for 2017, such as, when does Facebook ratchet up video monetization?

And finally, strategic services firm, Shelly Palmer, has put together its annual Media & Technology Trends Report, with plenty to think about therein.



Alexa - QWEEN of CES 2017

Geekwire noted that there would likely be more than 700 Amazon Alexa applications launched over the course of CES. Wired also recognized Alexa's huge win over the four days. 

Although, there are some wrinkles to iron out. What do you think happens when a TV reporter broadcasts a story about an
accidental order?




There were also some other things at CES

Check out Mashables's great overview of robots, concept cars and the best of everything else at CES, from a smart hair brush and a transparent TV to a hands-free breast pump.



Struggling with your New Year's resolutions already? 

Help is at hand. Whatever the nature of your now shaky commitment, there is a bot for that. Venture Beat has very helpfully found them all.



Watch Steve Jobs launch the first iPhone 10 years ago

Not everyone bought into his vision at the time. Fast Company runs some of the skeptics' more hilarious comments (yes, Steve Ballmer), alongside film of Jobs at the launch. 

 
News about group & partner companies

We are so super-proud to share that Justin Rezvani, the fantastic founder CEO of theAmplify was named one of Forbes' 30 Under 30 in Marketing and Advertising 2017. 
Read more: Forbes 
Copyright © 2017 The Brandtech Group, All rights reserved.


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