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WHAT'S HOT



Tiger's big move: With his season beginning this week at Torrey Pines, the former World No. 1 inks a deal to use M1 and M2 woods, TaylorMade announced Wednesday morning at the PGA Merchandise Show. The company also plans to build him irons and wedges. Woods had been a Nike hardgoods endorser for decades before that company exited the category in August, and he will continue to wear Nike apparel.

Say hello to the new Pro V1 and Pro V1x: The ball-maker upgrades both its popular Tour-level balls. Titleist promises more distance with the Pro V1 and more consistency with the Pro V1x. Input from Tour pros, PGA of America professionals and a wide swath of amateurs helped the company focus on what changes players wanted.

Scotty Cameron's seven newest mallets: Titleist's master putter-maker, long known for his classic heel-toe-weighted blades, has developed new Futura mallets for golfers looking for stability and forgiveness in their stroke.

Callaway's latest family member: It’s a new era for Michelle Wie, who for the first time in her professional career has something other than a Nike Swoosh on her clubs.

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PGA MERCHANDISE SHOW

Behind the scenes with new fashion and more: The golf extravaganza for PGA of America professionals and industry insiders moves inside Wednesday-Friday at the Orange County Convention Center, with fashion and shoes generating plenty of buzz.

In all, more than 1,000 vendors will showcase their wares within nearly 10 miles of aisles. For more information, go to pgashow.com. The show is not open to the general public.

Check out Golfweek for coverage throughout the week as we share the most interesting items from the one million square feet of interactive exhibit, product demonstration and industry presentation space.


Here's a quick look at several fashion and shoe vendors and the products they plan to present:

FootJoy: The new ContourFIT shoes were designed with a simple goal: comfort. FootJoy says it enhanced every detail from previous models to make the shoe lighter and more flexible while still providing superior, cleated traction.

Ping Apparel: The well-known clubmaker has brought its fashion line in-house and maintained its focus on innovation and technology. This year's clothing line features a Sensor Technology Platform of Cool, Warm and Dry fabrications.

Peter Millar: The North Carolina-based company is showing everything from pants to pullovers, all made with innovative fabrics and blends.

Under Armour: The sports-apparel powerhouse will showcase its new Spieth One, the first signature shoe for the young two-time major-winner.

Lacoste: The French brand will show off the 2017 Presidents Cup uniforms with a fashion show at the Orange County Convention Center.


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New Era: The official hat-maker for the NFL and Major League Baseball will showcase new offerings that provide moisture-management and sun protection.

Zero Friction: Tired of carrying separate GPS devices on the course? Zero Friction has a GPS unit that links to a smartphone and attaches to a glove.

Ahead: Targeting a cotton-rich, casual lifestyle, Ahead is showing off new lines for men and women.

Katherine Way Collections: With a focus on women's clothing, Katherine Way uses innovative fabrics to wear on the course and off.

Titania: Bling ball markers come in three sizes and many colors, and they can be customized with a club logo.

Linksoul: Founded by industry veteran John Ashworth, Linksoul will showcase comfortable clothes with a West Coast vibe in a wide range of new colorways.

G/FORE: The company's original focus on colorful gloves has expanded to apparel, shoes and accessories.

Antigua: Leggings have been a hot item in recent years, and Antigua has incorporated them into its new lineup.

Electric: Best known for sunglasses, Electric has expanded into golf gloves, timepieces, T-shirts, travel bags and more.


Zero Restriction: The Bolt jacket, worn by LPGA star Stacy Lewis, uses stretchy polyester to provide dry comfort.

Bermuda Sands: G2 technology is used in clothing that dries quickly with great feel and breathability.

EP Pro: With functionality and style at its core, the 2017 line features modernized classics with versatility.

Lyla Renai: The boutique luxury women's brand combines performance fabrics with couture styling.

Redvanly: The athletic line includes the Chauncey Jacket, made of spandex and nylon to be stretchy and comfortable.

Galvin Green: The C-KNIT line incorporates the latest in Gore-Tex, with pants and jackets built especially for golf.

Imperial Headwear: One Touch technology uses a unique knitting method to build hats without seams on the crown.

Scarborough & Tweed: Sales of the new four-piece Travel Golf Set will benefit children in need around the world.

Sport Haley: The new line of women's clothes with SlimSation promises to contour the waist and flatten the tummy.

Cutter & Buck: The new Full-Zip is made of a polyester/spandex blend for flexibility and protection.






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