TaylorMade: The 2017 M1 and M2 drivers include new technologies such as carbon-composite crowns. The M1 uses a sliding weight to provide plenty of options for ball flight, while the M2 offers improved forgiveness and an updated Speed Channel.
Callaway: The new GBB Epic and Epic Sub Zero drivers have internal posts that reinforce the head while allowing the face to flex more efficiently, promoting greater ball speed across a larger area of the face. Callaway also will showcase new balls, wedges and putters.
Cleveland/Srixon: Cleveland's RTX-3 line of wedges promise plenty of options for short-game versaility, while Srixon's Z-565 irons offer game-improvement without sacrificing feel. Srixon also will show off its new Z Star and Z Star XV balls.
Tour Edge: Two types of titanium were used to create the Exotics EX10 driver. A lighter face and body allowed weight to be shifted to a screw that lowers the center of gravity.
Golfzon: The South Korean company, maker of popular high-end simulators, will conduct a $1 million shootout over three days at the show as it showcases its new curved-screen simulator, the 23-foot-wide Golfzon Vision Curved.
Popticals: The company's high-end lenses provide enhanced contrast on the course, while the collapsible frames make for easy storage.
Foresight Sports: The new GCQuad launch monitor offers more cameras and enhanced display to help players learn more about their shots.
Full Swing Golf: The company's newest simulator, the S2, offers a streamlined design that can be used on any type of floor. The technology offers state-of-the-art ball-tracking and the ability to play 87 championship courses.
Winner’s Bag
Hudson Swafford: The Georgia Bulldog
used a mixed bag to take the title at the CareerBuilder Challenge, his first PGA Tour victory. His set included clubs from TaylorMade, Ping, Titleist and Odyssey, and he used a Bridgestone B330 ball.