Wade Jeffree is In Wild Air

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WADE JEFFREE
IS IN WILD AIR

Wade Jeffree is a New York based designer and art director. His multi-disciplinary practice is built on creating long standing, honest, and purposeful collaborative partnerships within the fields of art, culture, and commerce. He believes life and work are intertwined and are not separated.

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THE SITE OF REVERSIBLE DESTINY

Designed by Shusaka Arakawa & Madeline Gins and built in 1995, The Site of Reversible Destiny in Japan is a park filled with undulating planes, shifting colors, and disorienting spaces. It is a place of purposeful experimentation, where the juggling, jumbling, and reshuffling of the body in its various rooms and atmospheres invites you to reflect on your own state of being. Every angle of this park brings a new perspective — you can find sofas built into the roof, or mattresses split in half by curving walls — but there is meaning and logic to all the eccentricities. I found it to be a re-energising and contemplative place to visit when my wife and I made our annual visit to Japan in November.

HOUSE OF LIGHT (HIKARI NO YAKATA)

While in Japan we stayed at James Turrell’s House of Light in Echigo-Tsumari, Niigata Prefecture to celebrate Leta's birthday. In many ways this is a traditional Japanese residence but it is also a work of art in itself: it was inspired by Junichiro Tanizaki's essay In Praise of Shadows and conceived by Turrell as a guesthouse for meditation that captures the changing light of the surrounding environment. What makes it truly special is that Turrell has created a 45 minute light show that complements the performance of the sun — which you experience while laying on the tatami at sunrise and at sunset.

TOTAL RECALL

Based on the novel We Can Remember It for You Wholesale by Philip K. Dick and directed by Paul Verhoven, Total Recall is a ‘90s sci-fi masterpiece. Flat out fucking amazing. I loved it as a kid and that love has only grown over time as I’ve been able to really appreciate both the themes and the cinematography. Arnold Schwarzenegger plays Douglas Quaid, a blue collar worker who goes in search of answers after having a series of strange and vivid dreams make him begin to question the nature his reality. In the process he uses a completely innocent bystander as a human shield, loses his memory, and saves a population of mutants living on a future terraformed Mars.

Vulgar? Yes.
Insane? Yes.
Visual arresting? Absolutely.

READY PLAYER ONE

Ready Player One is a book set in a dystopian future where people escape from the horror of an earth ravaged by climate change by plugging into a digital utopia called OASIS, which is part MMORPG, part virtual society. The story follows a boy named Wade (beautiful name, right?) navigating his way through a series of challenges in the ever expanding world of OASIS, which is littered with references to your favourite 80s video games, technology, and pop culture. As a fan of all these types of media I was hooked from the beginning. Steven Spielberg is currently shooting the movie adaptation, which I’m hoping captures the pure joy of the book. The most fun I have had reading in a long time.

ON LAND

As a graphic designer I am a sucker for risograph printing. This Japanese invention looks like a photocopier, but the results it produces are closer to screenprinting - with a beautiful half-tone textures and happy accident smears that make each print unique and timeless in feeling.

On Land is a series of risograph printed zines all about the weird and wonderful things from my motherland of Australia, and it’s a great reminder of the things that I love about home. Of particular interest is edition two, which is all about Futuro houses: UFO-like portable homes that set my mind racing as a child with thoughts of intergalactic space travel. Another good one is edition four, which looks at Australia’s roadside attractions: the giant native animals and oversized fruit that you find on highways running through small towns and remote farmsteads (or as my mum would say, the middle of no man’s land).

Every time I look over this series I get a little nostalgic about my upbringing, and I get a deeper understanding of where our off-kilter culture comes from. A fuckin’ ripper of a read.

BRAULIO AMADO

Braulio Amado is a New York based graphic designer hailing from Portugal. In my mind he is producing some of the most energetic and unique posters and editorial layouts today. He is also insanely prolific, releasing new work every week without ever repeating himself. Braulio is currently at Wieden + Kennedy, while also working for various bands and clubs on the side. Before this he was an art director at Bloomberg Businessweek - an enviable job that he landed after this insane personal advertisement went viral. Businessweek was already a boundary pushing magazine but Braulio brought a truly unique flavour to its pages.

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In Wild Air · 39 Abbey St · Leura, New South Wales 2780 · Australia