By Bryan Earnest, President & CEO
It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algorithms defined 2016. More changes are coming in 2017, as live video, mobile marketing, and virtual and augmented reality continue to change the marketing landscape.
When we talk about changes in our industry we often focus on external reform—the changing tactics and communication channels, and the shift in the way with which we connect with our target audience. But how does this evolving landscape affect the composition of our internal marketing team? We’ll tell you here.
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