Did you know that online searches with Google, Bing and Yahoo! drive 51% of all visitors to business-to-business and
business-to-consumer Web sites*?
That’s people just clicking on the normal listings, not on any paid ads.
One of the ways Google knows what sites to show when someone is searching because it’s read every website - yes, all 30 trillion plus** of them. So if someone is searching for "website maintenance in Toronto", Google looks in its index and finds all the sites that are about website maintenance in Toronto, like SeeThrough Web.
One of the quickest ways you can help your website to show up in the listings is to make sure that your site is optimized for the terms for which you want to be found. So in our case, we optimize pages, titles, descriptions and other elements around subject matter talking about “website maintenance in Toronto”. You have to provide useful content though; the search engines discard content they think has been added just to "work the system" and may penalize those websites with lower rankings.
If your site has never been optimized, or it was optimized more than three months ago, it’s worth having professionals review and update it.
Your investment in search engine optimization (SEO) can pay off with more business from your website.
Email Simon if you'd like a free SEO audit of your site.
References: *business2community.com / **statisticbrain.com
|
|