Press & Storytelling

Press and Storytelling Resources for Startups.

Press & Storytelling Startup Digest is curated by:

Claire Topalian - Public Relations for Tech Startups

Contact Claire Topalian at claire.topalian@startupdigestmail.com

A Hollywood-Worthy B2B Storytelling Framework That Will Increase Your Conversion

Dennis McGhinnis - Core DNA

Numerous studies have shown that stories aren’t only more effective in making a message memorable, they’re also more emotionally provocative. Pair this with research that shows we make decisions primarily with emotion (using logic to justify them later), and you have the power of story in a nutshell.

Content Marketing Is Critical in the Age of Visual Marketing

Kris Ruby - The Observer

Ensure your brand stays top of mind with a well-executed content library and consistent distribution.

5 Tips for Creating a Successful Social Media Content Calendar

Hailey Lanier - PR Newswire

A consistent social media strategy helps build brand recognition online, gain followers, and keep those followers interested in what your brand is doing. A calendar is a great way to ensure your social presence is consistent and timely. Here are a few things to keep in mind when planning one.

5 Big Content Marketing Strategy Trends to Know This Year

Danny Goodwin - Search Engine Journal

Here’s what’s trending in content marketing strategy for 2017, according to a survey of 300 marketers at U.S. enterprise companies. The survey was conducted by Clutch, which provides research and reviews on advertising and marketing agencies, as well as other types of firms.

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Lindsay Kolowich - Hub Spot

Within the larger inbound marketing methodology, lead generation falls in the second stage. It occurs after you've attracted an audience and are ready to actually convert those visitors into leads for your sales team. As you can see in the diagram below, generating leads is a fundamental point in an individual's journey to becoming a delighted customer of your business.

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