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Small Business
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January 27, 2017
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Welcome to this week’s Startup Digest!
This week want to focus on a couple of aspects of your business. Our first article from Fit Small Business will focus on solving cash flow problems. There’s 8 ways provided in this article that cover both financing and non-financing options. Check them out.
Next up is marketing. Specifically, how to market your business in person. This post comes from Work-At-Home Success and provides tips from 3 professionals who are used to marketing their own business in person.
Continuing on marketing, we have a post from Vistaprint which is a small business email marketing guide. This post covers everything from the sign up process to what your emails should look like.
Now let’s talk about hiring. How do you hire great talent? Well you might not know this, but your job titles can be a useful tool to attract, hire, and retain great talent. The post from CorpNet tells you just how important the job title is for the hiring process.
Finally, we end this week with benefits and how to get employee health insurance. This post from Foundershield covers 3 different approaches you could consider. If you’re looking to get health insurance for your employees, check out this post for more information.
You’ll find some incredible sites to bookmark on this list. Thanks for taking the time to read our Startup Digest. Happy reading (and bookmarking). See you next week!
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Learn how to become a Diversity Leader and actions you can take to improve diversity and inclusion in your company!
 We surveyed nearly 700 founders of tech startups from around the world to gain insight into the challenges they face when working to build a diverse and inclusive company. Diversity Leaders take key steps in specific areas to create an inclusive environment: Mentoring and advising, hiring practices, professional development, pay and performance, and flexible benefits. Learn how you can become a Diversity Leader.
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Jeff White
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Fit Small Business
The phrase cash flow problems generally refers to money not being available for use when your business needs it. Cash flow problems can range from not being able to make payroll on time to not having the necessary cash to take advantage of a growth opportunity.
In this article, we are going to give you 8 solutions to common cash flow problems. In the first half of the article, we focus on financing options. In the second half of the article, we review some non-financing solutions to cash flow problems.
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Leslie Truex
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Work at Home Success
We have asked the experts before about how they market their businesses online. This time, we are getting their advice on how to handle face-to-face marketing. These tips should help you get over any jitters you may feel about marketing in a one on one setting.
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Vistaprint
Email marketing is as relevant as ever. Despite people’s inboxes being filled daily, email remains a top way to communicate with people. More than ever, small business should incorporate email marketing into their business strategy and cultivate a robust program for every touch-point of a customer life-cycle.
Email marketing provides personalized information about customers and prospects and is a direct cause to actual sales. For small businesses, knowing where to begin can be tough. Employ these six tactics when developing your email marketing plan.
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CorpNet
So it’s a new year, and you’re looking to hire new talent. You start off by posting a job online, but you’re not finding many candidates, at least not the great ones your company needs. How come? You may not realize this, but the job titles on your postings might be the reason.
Professionals care about the job title a company will provide them with (as well as one they’ll be proud to boast on their resumes in the new year). If you spend enough time looking at other job descriptions and titles, you’ll begin to notice a trend. There’s an increase in outside of the norm job titles. Riding this trend could help you recruit better candidates.
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Founder Shield
It’s not the easiest question to answer, and in this day in age it is getting more and more difficult to get cost effective health benefits for your company. It’s even harder if you are in the small group category. Whether it’s company size, average employee age, or overall employee health, employers are having a hard time offering benefits to their employees at an affordable rate. Offering benefits to new or current employees is a big competitive advantage across all industries, and with the increasing rise in health premiums, employers are having a tougher time offering these benefits to their employees at reasonable prices.
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