Focus on the Whats
I recently heard Dave Fleet (@
davefleet) speak about PR and social media trends and can't get one of his ideas out of my head. Of course, I wanted to share it with you! Dave suggested that we need to focus on the whats:
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What are we doing?
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So what?
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Now what?
Short and simple, right? I love it because reminds us to maintain a laser-like focus on
what we're doing,
where we're going and
how we're going to get there.
And, now on to this week's selection of articles. If you see an article that you think should be included,
feel free to email me.