Meiji appeals to health-conscious millennial women with new Macadamia Hojicha Chocolate

Iconic Japanese chocolate brand Meiji has just launched the latest incarnation of its much-loved macadamia chocolate, with the release of the limited-edition Macadamia Fuwari (lightly scented) Hojicha Chocolate. In a move designed to appeal to a female millennial audience, Meiji has embraced hojicha roasted green tea – a hot new flavour trend – and paired it with macadamias and milk chocolate to create a deliciously smooth and delicate sweet treat. Meiji believes health and authenticity are the key drivers of innovation in Japan’s chocolate confectionery market at the moment and is hoping its use of hojicha - which has a healthy image with consumers – will broaden the appeal of its macadamia chocolate. “Natural ingredients such as hojicha and macadamias tap into this trend as they are regarded as good, healthy ingredients,” says Meiji’s spokesperson. Read more about this exciting macadamia innovation in our exclusive Meiji interview here.