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Dear <<First Name>>

Haldane Martin Iconic Furniture is pleased to release the Sim-ply chair collection's full  Tech specs, Prices, Finishes and Warranty and new photos. Designed to be distinctly customisable, the range may suit one of your current projects or be perfect for a future project. 

The catalogue includes: product photos of the complete collection showing the various upholstery combinations, sizes, packing info, finish options, retail pricelist, and warranty info – to maintain an international standard of industry practice in furniture design.

There are also stunning hi-res photographs and 3D & 2D CAD drawing in various file formats (DWG, 3DS, OBJ, SKP, STP, 3DM) available for download on our website.
 
We offer interior trade customers a 10% discount. You are welcome to supply your own fabric and specify your own bespoke colour for the timber lacquer finish – just send us a Dulux colour reference and we will match it.
 
Lead time is usually 6 weeks, but we do hold a small quantity of semi completed raw stock to assist with those emergency orders!  

Please let us know if you'd like to view a sample or discuss a potential project. We can bring a chair to your offices at a time that suits you.

Warm regards,
Haldane Martin

SIM-PLY DINING CHAIR

The Sim-ply Dining Chair is available with upholstered seat and back, upholstered seat and plywood back, or plywood seat and back. Upholstery available in a selection of velvets, felts, prints and leathers. Wood components available in natural Ash and a selection of colour spray finishes.
 

SIM-PLY LOUNGE CHAIR

The wider Sim-ply Lounge Chair comes with an upholstered seat and back for extra comfort, again in a selection of velvets, felts, prints and leathers.
 

SIM-PLY KITCHEN STOOL

The Sim-ply Kitchen Stool with upholstered seat sees the barstool reimagined at a lower height with its comfortable seat upholstered in a variety of fabrics.
 

SIM-PLY BAR STOOL

The Sim-ply Barstool is a higher stool with plywood seat available in natural Ash and a selection of colour spray finishes.
 

SIM-PLY RANGE


Designer Haldane Martin has taken an existing chair typology and manufacturing technique and gently evolved it to create the Sim-Ply Collection. The result is well-considered, balanced chairs that are beautiful, comfortable, well made, economical, ecofriendly, on trend, locally manufactured and available in customer-specific bespoke finish options. The Sim-Ply name is derived from the simple curved plywood seats and backs. The chair collection is visually distinctive for its simple rounded forms, cute proportions, friendly finishes and an unusually wide backrest that hugs the sitter. The collection is made up of a dining chair, a lounge chair, a kitchen stool and a bar stool in a variety of upholstered seat and backrest options.
 
The seats and backs are made from moulded Ash veneered Birch plywood. The undercarriage and legs are made from solid Ash timber. The wood components are sprayed with Acid Catalysed Lacquer in satin matt clear or a curated selection of solid colours. The chair is assembled with a combination of innovative joinery techniques and brass plated hardware. Optional upholstered seat and backrest pads are made from a high density polyurethane upholstery foam covered in a curated selection of leathers, felts, velvets and digitally printed fabric. Interior trade customers are welcome to supply their own fabrics and specify their own bespoke colour spray finishes matched with Dulux colour codes. (Limited to a minimum of 6 chairs per colour.)
 

For more information please contact info@haldanemartin.co.za

View high-res images at www.flickr.com/photos/haldanemartin
View press release at bit.ly/simplybyhaldanemartin
View online: haldanemartin.co.za/furniture

Instructions to download images off flickr:
Click on the link above (this will take you to the album on the Haldane Martin Flickr photostream). Click on an image that you wish to download. The image will take a few seconds to open on your screen. Once the image has opened click on the arrow on the bottom right of the page. A small pop up window will open with a number of download size options from small to original. The highest resolution option is Original – this is big enough to be used as a double page spread in a print magazine. Click on the size option you want and the image will begin downloading onto your computer.

Please credit:
Furniture design by Haldane Martin: www.haldanemartin.co.za
Photography by Micky Hoyle


Iconic Furniture & Interior Design