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While its parent company battles for ownership of Sky, NBC Universal's direct-to-consumer reality TV streaming service, hayu, is to launch on Sky's Now TV across the group's European footprint.
Overall, it was a week of contrasting fortunes for streaming TV though: as UK regulator Ofcom said SVoD had passed traditional pay TV as the largest UK subscription television segment, Netflix missed its Q2 subscriber forecasts, adding around 1m fewer subscribers than it had anticipated. The share price impact was immediate. Content and localisation remain at the fore, however, as Netflix said it had signed a deal with Spanish broadcaster Atresmedia for preferential access to its content.
Italian TV group Mediaset has partnered with sports OTT service, DAZN, to offer its content, including Serie A soccer, within its service. Vodafone Spain, however, is opting not to purchase any sports rights from Telefónica, a strategic decision it says is based on value return.
In Southeast Asia, streamer iflix has passed 15m subscribers, citing new soccer rights as one of the reasons. AMC's ad-free service, AMC Premiere, has been added to YouTube TV in the US. Priced at $4.99 a month, it was previously available only through Comcast's X1 boxes.
Facing the SVoD onslaught, traditional operators continue to hunt scale as a defensive measure. This week, Sweden's Telia agreed a $2.6bn deal to buy the Norwegian assets of Denmark's TDC, including the Get cable TV operations. And proving that a focus on next-gen TV is not always a winner, Vivendi has shuttered its high-budget mobile-first short-form drama production arm, Studio+ after losing around €48 million on the venture.
The Amp is a weekly newsletter from Ampere Analysis in which we pick out the key industry news and include some of our latest analysis, subscribe here if you are not currently signed up. You can view our Privacy Policy here and can unsubscribe whenever you wish.
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Pay TV Forum 2018, 30-31 July 2018, São Paulo, Brazil
At Brazil's leading TV conference, Guy Bisson will present on the future of traditional pay TV worldwide and in Latin America and provide insight on the sustainability of the SVoD business model in the increasingly competitive subscription market.
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NBCU's hayu to launch on NOW TV | TVBEurope
"NBCUniversal's reality-TV streaming service hayu will launch on Sky's NOW TV in 2018. The move is part of a new long-term deal which will make NBCU content available to Sky customers in the UK, Ireland, Germany and Austria."
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Iflix passes 15 million subscribers | Digital TV Europe
"On the content front, the subscription video-on-demand service launched a live football joint venture with Football Malaysia in January, which the company said resulted in an 80% boost in activations following the announcement."
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Pay TV Forum 2018: 30-31 July 2018, São Paulo, Brazil** Edinburgh International TV Festival: 22-24 August 2018, Edinburgh, Scotland IFA: 31 August - September 5, Berlin, Germany IBC: 13-18 September 2018, Amsterdam, Netherlands* Future TV Advertising Forum Canada: 20 September 2018, Toronto, Canada** MIP Junior: 13-14 October 2018, Cannes, France* MIPCOM: 15-18 October 2018, Cannes, France* American Film Market: 31 October-7 November 2018, Los Angeles, USA asi International TV & Video Conference: 7-9 November 2018, Athens, Greece** Cable Days: 8 November 2018, Salzburg, Austria** MIP Cancún: 14-16 November 2018, Cancún, Mexico DISCOP Johannesburg: 14-16 November 2018, Johannesburg, South Africa Medientage: 24-26 October 2018, Munich, Germany Asia TV Forum & Market: 5-7 December 2018, Singapore CES: 8-11 January 2019, Las Vegas, USA
*Ampere will be attending **Ampere will be presenting
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News editor: Toby Holleran. Managing editor: Guy Bisson
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