Dear Reader,
Here's your latest newsletter on Platforms – brought to you by me and the awesome Platform Design Toolkit Team.
Platform Policy-making for XXIst Century
Today’s policy makers are faced with enormous challenges: in a complex world, industrial policy making is losing relevance.
We believe that platform design provides a new lens to policy making, to design policies that attract (pull), and resonate with the objectives of citizens’ ecosystems.
The focus of policy making needs to move “outside” of the administration and back into the ecosystem. Polices need to take into account the expectations, and potential, already present in the recipient’s ecosystem.
In a few words, we need to design Policies For the Ecosystems.
This week's blog post includes:
An explanation of how to use four essential canvases of the Platform Design Toolkit as a way to organize large group interventions to help policy designers to get ecosystems involved.
A template canvas to gather insights on how to change and adapt existing or new policies (static and dynamic elements)
Interviewing the CEO of TaskRabbit, Reid Hoffman highlights how the company improved revenue and satisfaction for customers and Taskers: supporting a community of learners rather than a pool of homogeneous workers.
Digital Exile: How I Got Banned for Life from AirBnB ↴
A crazy valuable resource for Marketplace developers: Andrew Chen delivers a curated list of essential reads (and videos) to solve the aeternal chicken egg problem. A Must Read (and read, and read....)
The reason why you should keep listening your ecosystem ↴
In 2011 AirBnb changed own strategy applying human-centered design to innovate while growing. It came out the need to understand customers' experiences (and relationships?), not the product.
How Zalando Is Fighting Off Amazon and Building the Spotify of Fashion ↴
An amazing interview on BoF (to read, open the link and add to Pocket) to Zalando. Its success? "We moved from being a retail company enabled through technology to a technology company that enabled retail" said Gentz and Schneider
Join Our Trainers in Berlin!
Barcelona, Paris, Amsterdam and Brussels were sold out.
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