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Envelope Mailer with a Special Twist
This week, American Express shares a creative custom envelope design that resulted in a double-digit increase in the response rate for the mailing. This personalized campaign of over a million pieces involved a highly-coordinated collaboration between printers Cenveo and SG360. Learn about the intriguing twist that made this mailer irresistible!
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Fold of the Week #443 Project Credits & Specs
Folding Style: Custom Envelope Conversion
Strategy: American Express, NYC
Printers: Cenveo (outer envelope)
SG360 (personalized envelope contents)
Paper: Envelope: 7 pt. Matte coated; Inserts: 80 lb Gloss text
Size: Envelope is 9.5" x 6" (contents vary)
Production: Printed with variable data personalization.
Finishing: Die-cut/Score, machine fold and glue, match, insert and inkjet. 1,000,000+ qty.
Budget Rating: Low - Moderate
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