Your brand is constantly communicating, with or without your consent.
Whenever you write a caption, an email, or even a simple text, if the message is connecting with a potential client, it's communicating something. Your brand shouldn't sound like you just finished lunch and you're running to a meeting. But we know you might be personally. Your brand should speak your purpose for you so that you can be yourself with your clients.
Communicating purpose means
building a voice.
When you think about your business, are you attracting your ideal client? If not, have you ever thought, it's because of how you may be speaking to them?
Your brand voice speaks directly to your market. It's their language with your professionalism on it. It's your purpose being translated in a way for them to understand your value.
If your business sounds like you as a person, this may be a change that is necessary to think about.
Building a brand voice can be a little tricky at first but once done well can align you right to your most profitable clients. |
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