Mis ons Behavioural Design Fest (Dutch) niet op 21 september in Amsterdam.

Meer info en tickets hier

3 wisdoms every 2 weeks

This week we wanted to give you a deep-dive into customer-centricity. Or human-centered thinking. Or service design. It doesn't matter really how you'd like to call it; it's all about putting the human in the begin, middle and end of the strategic or creative thinking process. Much more interesting is the 'how to.' And that's what this week's mail is all about.

The reality of setting up a service design team

Article | 4 minute read | Source: Medium.com | Photo credits: dChris on Flickr

We found this article on Medium written by Ross Breadmore who is head of service design at Lloyds Banking Group. He shares some fascinating insights on what doing service design in a large service provider is like on a day-to-day basis.

CASE STUDY

The user researcher's field guide to psychology

Article | 6 minute read | Source: Medium.com | Photo credits: Helloquence on Splash

We all love to dive into the heads of our consumers, users, or targets. But how do you really research in a way you unlock those really valuable insights? This article reveals a small number of fundamental principles that psychologists know, but most people don't and are relevant to everyone doing human-centered research. David Travis shares the four fundamental principles with us.

SHOW ME HOW

What blocks our empathy?

Article | 5 minute read | Source: Mind the Product | Photo credits: Jairo Alzate on Splash

As humans, we’ve evolved to have a powerful sense of empathy, but we get preoccupied with other things all too often. If we find ways to guarantee that empathy is always present, we will think deeper, care more, and create better products and services for humans everywhere. This is just a quote from this very interesting read by Ines Oliviera, right out of the practice of design thinking.

FEEL IT

Weten hoe nudging, gedragsbeïnvloeding en customer-centric denken in de praktijk werkt?

Kom op 21 september naar Behavioural Design Fest (Dutch) in Amsterdam. Tot 31 augustus zijn er nog 50 Early Bird tickets verkrijgbaar, dus wees er snel bij en bespaar € 100. Op = Op.

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