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Since 1997, the ale and lager slingers at SweetWater Brewing Company have played a major role in putting the Southeast craft beer community on the map. More recently, the company launched its members-only small batch branch called Woodlands Circle to complement an expanding line of products, events, and merchandise. SweetWater’s marketing team invited the What’s in Store crew out to have a beer and a talk about how they’re using MailChimp reports to keep their messaging relevant.
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