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Dear Friends,

For a long time, I have wanted to introduce my community who work in the Luxury & Lifestyle sector to both the talent at VaynerMedia and my friend and client, Gary Vaynerchuk. On October 30th I have been confirmed a day at the VaynerMedia offices to make this happen.

The collective of Vayner’s approach, which creatively leans more on KPI’s and science and less on tradition and romanticism, will add jet fuel to the results that are currently being realized by the marketing departments and agencies you have managing your social media marketing and therefore, to the success of your campaigns. This is the opportunity. 

I truly believe 4D's can and will immediately have a positive impact on your business and your approach to marketing.
 

VAYNERMEDIA 4Ds

We are thrilled to announce our next exclusive opportunity with VaynerMedia. Gary Vaynerchuk and the amazing team at VaynerMedia have created an already highly successful one-day immersive digital consulting session called the Daily Digital Deep Dive, also known as the 4Ds. On April 3rd, we are organizing a curated group to bring to a session of the 4Ds. Through us, you will not only experience their incredible event, but also have unique unprecedented access and networking opportunities with other notable individuals in the Souza network. 

Part master-class and part workshop, the 4Ds will take you under the hood of VaynerMedia and give you access to the team and principles that make the Vayner engine run. Workshops will be tailored to the needs of individual groups and will have you leaving with all the practical marketing advice and tools to grow and scale your business. This behind the scenes introduction to Team GaryVee will teach you how a personal brand is built in a 2018 world. This opportunity for April 3rd is limited and will fill up quickly, contact us if you are interested in learning more.


CONTACT ME
 

4Ds Schedule

The day is structured to bring brands and companies on a consumer journey modeled approach to how we view the social and digital landscape. Starting with the functionalities of each platform and where we see them evolving including VOICE. The day then progresses into a combined strategy and creative workshop and then gets more technical focused into topics like our buying practices in paid media, or structuring of influencer campaigns. During the middle of the day, Gary will do 60-90 minutes with the group in an open format Q&A session and will speak on his POV of the Luxury and Heritage Brand markets

  • Platforms: How we approach social platforms holistically and help brands identify their voice, position, and cadence on each.
  • Voice: How brands can capitalize on the emerging VOICE opportunities and begin to think about future business implications.
  • Personal Branding: The Gary content model and how the structure and format to his team. Our talent team will focus on the importance of building personal brands within the company and how they can affect the parent brand in meaningful ways.
  • Gary: 60 - 90 minute unfiltered Q&A.
  • Strategy: Understanding your value proposition as a brand and how you communicate it in a digital capacity.
  • Creative: A guide to creating and producing effective content in 2018.
  • Paid Media: How to not only speak the language of paid media but understand all media capabilities relevant to each platform
  • Influencer Media: Full life cycle of an influencer media campaign, how to price, how to vet, how to contract.
  • Team Gary: How Gary's personal content team of 25 can operate similarly to your internal marketing team
  • See Video : Gary V’s POV on Luxury Brand Opportunity 
  • https://www.youtube.com/watch?v=NbBMzfppOjw


Sample Itinerary

9:00 - 9:30:         
Arrival, Breakfast and Introduction
9:30 - 10:30:       VaynerMedia history and company culture
10:30 - 11:30:     2018 Social platform deep dive
11:30 - 12:30:     Digital Strategy workshop
12:30 - 1:00:       Lunch
1:00 - 2:00:         GARY KEYNOTE
2:30 - 3:00:         
Creative content strategy
3:00 - 4:00:         Personal Branding and Team Gary
4:00 - 5:00:         Influencers in a 2018 world
5:00 - 6:00:         Paid media tactics and tools
6:00 - 7:00:         Happy Hour and Q&A with presenters



PRICE: $10,000

Sign Up Now

For those interested in attending a 4D's experience, please email us and we will make all of the arrangements for you.

Get in Touch:                        Robert Souza                                        
                                               President, Souza & Associates  
                                               Robert@souzaassociates.com

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Souza Relationship Marketing was created to help hidden gem entrepreneurs accelerate and scale their businesses through hand-picked relationships. Our network of over 30 years is deep, wide and meaningful with key decision makers of fashion/luxury, music & entertainment, travel & hospitality, media & tech businesses. We believe in the longer game.
Copyright © 2018 Souza & Associates, All rights reserved.


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