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A five minute media news update with a little news from the agency too.

Three marketing/media/PR stories. Two agency updates. Read in five minutes.

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WHO'S NEXT? 

Chris Evans dropped the news live on his Radio 2 Breakfast Show this morning, that he’s leaving the show and the BBC. He will be going to Virgin Radio and with twins on the way it's unlikely to be the breakfast show. With echoes of the enigmatic Eric Cantona, he explained: "Some of us are mountain climbers. If you get to the top of your favourite mountain and you stay there, you become an observer. I want to keep climbing." The programme is the most listened to radio slot in Europe so Chris will be leaving very big shoes to fill. Within hours of the news speculation started as to who might succeed him.  Sara Cox has stood in for Evans on several occasions and is one obvious choice.  Zoe Ball who was the first woman to host the Radio 1 breakfast show solo, is also in the frame. Simon Mayo, host of the evening drivetime show and his co-host Jo Whiley are both BBC Radio big hitters. Ex Spice Girl Emma Bunton along with her Heart FM co-host Richard Bacon have been named as potential presenters. Another bookie's favourite is the Strictly Come Dancing co-host, Claudia Winkleman.
 
A view from Rule 5...
Terry Wogan was the long-standing host of the Radio 2 Breakfast Show before Evans took over and added another million to Wogan’s eight million listeners. It’s been the bastion of male presenters for decades and we think it is time for a female host. We’d also take a punt at the BBC surprising us with a less obvious choice. If Clare Balding wanted it, she could probably name her price. Emma Bunton or Claudia Winkleman are also big contenders.


HONEY MUMMY  

The Honey Monster is be returning to television screens after a decade away. It’s the result of a £1m investment by the breakfast cereal’s new Yorkshire owners, The Brecks Company. Honey Monster Puffs are a honey-flavoured breakfast cereal made from sugar-coated wheat previously known as Sugar Puffs. They have been part of the UK breakfast diet since 1957. Originally part of the Quaker Oats range, they were sold in 2006 and then licensed to Brecks in 2016. “A magical presence on TV means that Honey Monster Puffs will become more relevant to a brand new generation of Honey Monster fans,” said Brecks Food brand director, Gillian Clarke.  The cereal's mascot is the Honey Monster, who was first seen on TV in 1976. The TV ad focused on a nutritional message from actor Henry McGee. The monster shouted "Tell them about the honey, mummy!" to which McGee responded "I'm not his mummy!". The monster then proceeded to destroy the set. The ad became a cult hit and The Honey Monster was a popular cultural icon for the next three decades.

A view from Rule 5...
We are as delighted as anyone to hear that the Honey Monster is back, but it's 2018 not 1976. In the 70s there probably wasn't a child in the land that didn't consume sugary cereals by the sack load. We now have a very different view of the role of sugar in a healthy balanced diet. From a PR point of view it would make more sense to focus on the wheat rather than the honey. Though, as slogans go "tell them about the wheat!" doesn't really pack the same punch.


£7 MILLION MAN  

Sir Martin Sorrell’s successor at WPP is understood to be in talks about a pay package worth about £7m annually. Mark Read who was confirmed as WPP’s chief executive, today will still only receive about half of what his ex-boss earned in his last year with the company. Sorrell was paid £13.9m in 2017. In 2015 Sir Martin received £70.4m, one of the largest pay packages in UK corporate history. Read’s remuneration will be lower in part because of pay rules WPP introduced in 2017, designed to curb maximum remuneration for the chief executive. There were several shareholder rebellions against Sorrell’s pay in recent years. Leaders of the global ad networks all command big pay packets. John Wren, the chief executive of Omnicom, earned £18.5m last year and Michael Roth, the chief executive of Interpublic Group, was paid over £13m. In a memo today to the group's 140,000 employees Read said: "we’ll foster a culture that attracts the best and brightest: inclusive, respectful, collaborative, diverse. Building the new WPP will be a shared endeavour and I’m looking forward to working with and listening to people throughout the company as we develop our plans for the future."
 
A view from Rule 5...
Read's challenge isn't justifying his salary and bonus. Huge though it is, it's actually quite modest for the role. His big task is to lead the company in the wake of Sir Martin Sorrell one of the last advertising giants of the post Mad Men ad world.. What's more his ex boss is already building a new global ad network, S4 Capital.


CANTO LAUNCH

Rule 5 has been appointed to handle the launch PR for Canto, Simon Shaw’s much-anticipated second restaurant. Occupying a prime position in Cutting Room Square in Ancoats, Canto will open on September 20th 2018. The restaurant will bring modern Portuguese cuisine back to Manchester city centre, under the direction of Head Chef, Carlos Gomes.  Following in the footsteps of award-winning sister restaurant El Gato Negro, Canto will offer a selection of seasonal small plates, or petiscos as tapas is known in Portugal, underpinned by larger dishes to be enjoyed on their own or shared. “It’s been a real labour of love” said Gomes.  “Many of the dishes we’ll be serving have a real personal connection for me.  It will be typically Portuguese with a good selection of specials that rotate with the seasons.”  With less than a month until the opening, the team is putting the finishing touches in place.   “It’s been on my radar to open a modern Portuguese restaurant for some time”, said Shaw.  “The actual turnaround time, from us acquiring the site to fit out and now, the final stages of preparation, has been pretty quick”, he added.  "Working with Simon and the team on the launch of El Gato Negro and the ongoing communications, has been a joy" said Rule 5 Director Julie Wilson, "we're thrilled to extend our remit to Canto and what will be one of the city's most anticipated restaurant launches".


ART NOUVEAU

Rule 5 has been drafted in to promote the Aviva Investors Manchester Art Fair, the longest established and most prestigious art fair in the North of England. It returns in 2018 with a new name – it was previously known as the Buy Art Fair. The art fair is set to return to Manchester Central on 12-14 October 2018 with its largest line-up to date, featuring over 120 galleries and artists showing thousands of original artworks for sale by names including Banksy, Ben Eine, Liam Spencer, Gordon Cheung and Jamie Shovlin. The Aviva Investors Manchester Art Fair incorporates 'The Manchester Contemporary’, the only UK invitational art fair for critically engaged contemporary art outside London. Celebrating its tenth edition this year, the fair fosters lasting relationships between art professionals and collectors with emerging galleries and artists. The fair opens with a VIP Preview at 17:00 on Friday 12 October while public days take place on Saturday 13 October from 10:00 to 18:00 and on Sunday 14 October from 10:00 to 17:00. Weekend tickets are £5 each and VIP preview night tickets are £12.  "We've worked with the Art Fair on a number of occasions in the past" said Rule 5's Julie Wilson "so we are delighted to be working once again with the new sponsor and  team at Holden Media for what will be the biggest fair in its 11 year history".

 

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Issue 47
 
September 2018







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