Apple Product Announcements - 3 New iPhones and More
 

Hi <<First Name>>,
   
Apple held its highly anticipated Fall media event today, which featured product updates for the iPhone and Apple Watch.

I'm not going to cover all the details from today's event, but I will highlight the important items you should know. Moving forward, I will spend time in future editions breaking down the Apple's hardware, software, and accessory information released today. 

So let's recap today's event, shall we...

Meet the New iPhone XR and iPhone XS Max & iPhone XS Max



Apple announced 3 new iPhones today. It followed last year’s iPhone X with the iPhone XR, iPhone XS, and iPhone XS Max. While the iPhone XS and iPhone XS Max have essentially the same guts, just in two different sizes, the iPhone XR introduces a new "low-budget" phone into the premium iPhone lineup.

Let's start with the iPhone XS and iPhone XS Max, and break them down. Each iPhone features edge-to-edge displays (barely a bezel), with the iPhone XS coming in at the now-familiar 5.8 inches, while the iPhone XS Max's display is 6.5 inches (Apple's biggest iPhone screen ever.)

Here is a quick breakdown of the iPhone XS and XS Max:

• Two sizes: 5.8-inch (458 ppi) and 6.5-inch (458 ppi), with OLED HDR screen (Super Retina displays.)
• Colors: Gold, silver and space gray finishes.
• New screen glass most durable ever.
• Dual camera: 12-megapixel wide and telephoto lenses.
• Front-facing cameras: 7-megapixel camera will bring depth to portrait mode photos:
  • Cameras can now record stereo sound
• Each phone will continue to support Face ID (which Apple states will be faster than its predecessors.)
• A12 Bionic chip: 7-nanometer processor promises to launch apps 30 percent faster than 2017 iPhones:
  • Supports 5 trillion operations per second (WOW!)
• IP68 water-resistance rating (2 meters depth; up to 30 minutes in water.)
• Battery life: iPhone XS should last 30 minutes longer than iPhone X; iPhone XS Max claims 1.5 hours longer than the iPhone X.
• Supports Wireless Charging.
• Dual-SIM card support through eSIM technology (allows you to have two different phone lines with two different carriers.)
• Face ID promises to work faster at unlocking the phones.
• 3D Touch pressure-sensitive screen.
• Stereo sound with a wider stereo field than 2017 iPhones.
• iOS 12 software.
• Watch the video

• Storage options: 64GB, 128GB, 512GB (highest storage size ever in an iPhone.)
• Pricing options: iPhone XS - 64GB/$999;  256GB/$1,149;  512GB/ $1,349.
• Pricing options: iPhone XS Max - 64GB/$1,099; 256GB/$1,249; 512G/ $1,449.
• Pre-order Sept. 14, Available Sept. 21.

• Size: 6.1-inch LCD screen (not OLED) with 1,792x828-pixel resolution and 326ppi (Liquid Retina display.)
• Aluminum body with glass back.
• Colors: Blue, coral (pink), yellow, white, black, Product Red.
• Haptic Touch Screen -- like a trackpad (No 3D Touch -- bummer!)
• Single camera: 12-megapixel wide-angle lens, with OIS (same as iPhone XS.)
• Portrait mode photos through software.
• FaceID with same True-Depth camera system as iPhone XS.
• A12 Bionic chip (Same as XS and XS Max.)
• Battery life claim: 1.5 hours more per day than the iPhone 8 Plus.
• Supports Wireless Charging.
• IP67 water resistance.
• iOS 12 software.
• Watch the video

• Storage options: 64GB, 128GB, 256GB. 
• Pricing options: iPhone XR - 64GB/$749; 128GB/$799;  256GB/ $899.
• Pre-order Oct. 19, Available Oct. 26.

• 30% larger screens - 40mm & 44mm and thinner:
  • Existing bands will support new sizes
• Silver, gold aluminum, and space gray.
• 64 Bit Dual core process (2X's faster).
• Speaker is 50% louder.
• Apple Watch Series 4 will have the same 18-hour, all-day battery life.
• Apple has increased outdoor workout time to six hours, with full GPS tracking for long bike rides.
• Can now detect a fall (trip, slip, or fall sensor):
  • Will call 911 after 1 min of no movement
  • Will message your emergency contacts
• Featuring an updated heart sensor:
  • low heart rate sensor or dector
  • heart rhythm sensor
  • catches AFib and notifies you
• Featuring the worlds first FDA approved, over-the-counter, Electrocardiogram (ECG) Sensor:
  • Measures the electrical heart activity
  • Simply open app and place finger on digital crown
  • Data is stored in health app, which you can share with your doctor
• You'll also be able to use Siri to send messages, set reminders and begin alarms all using your voice.
• Apple Watch Series 4 will run Apple’s new WatchOS 5 operating system.
• available in cellular and non-cellular versions, both of which still come with built-in GPS.
• Watch the videos

• Apple Watch Series 4 with GPS will start at $399.
• The cellular models will cost at least $499.
• Pre-order in the U.S. starting September 14, with availability beginning September 21.

• iOS 12 will be available to download on September 17th.
• iOS 12 supports iPhone 5s to current models.
• There was no mention of an iPad Pro update.
• New iPhones will ship with EarPods with Lightning Connector.
• Apple’s AirPower wireless charger mat is still missing (after announced last year.)
• Apple's HomePod speakers can now be paired and will support Siri shortcuts.
• No mention of new Macs.
• macOS Mohave will be released on September 24th.