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We partner with law firms to help you achieve optimal performance from your business services teams, improving your top and bottom lines.
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Inspired and grateful. That sums up where we’re coming from this month.
We treasure our community of ambitious and intelligent men and women. You share with us your stories, goals, and dreams. And from our front row seat we watch you courageously reach for new heights and challenges. We are fueled by this inspiration and only wish we could bottle it to share with you. Instead, we’ll try to give it back in other ways.
For instance, Gordon Braun-Woodbury and I will be speaking at the LMA Southeast Region conference on the subject of "Running Your Department Like a Business." Join us!
Speaking of speaking, and attending conferences, this is a good time to brush up on How to Get the Most Out of Attending Conferences and Events as published by Forbes. My fellow LMA Board members will be familiar with my tip!
And where do you find inspiration and courage? Share with us on our LinkedIn page or drop us a note.
Gratefully,
Founder, CEO
Calibrate Legal, Inc.
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Career Opportunities
~ Exclusive ~
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Business Development Manager - Energy Industry
Business Development Manager - Toxic Tort & Environmental, Construction and Discovery
Location: Houston, TX
We are recruiting for two BD Managers to join their Houston office. This is an excellent opportunity to join this prestigious law firm with more than 1000 lawyers across 20 offices. The Managers will working closely with the practice and industry attorneys to craft and execute go-to-market strategies, drive client-targeted programs and conduct strategic research to identify opportunities to grow market share.
Next step:
For additional information, please contact Susan Van Dyke at susan@calibrate-legal.com no later than September 30.
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Associate Director, Media Relations
Location: Houston or Dallas, TX, Washington, DC, New York, NY, or San Francisco, CA
The Associate Director will develop and implement media strategies to position the firm’s brand and increase its profile. This position will work closely with some of the firm’s most valued practices and their leadership, as well as interface regularly with senior leadership on various firmwide initiatives.
Next step:
For additional information, please contact Jennifer Scalzi at jennifer@calibrate-legal.com no later than September 30.
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Senior Business Development Manager
Location: Washington, DC
This position provides marketing and BD support to the firm's Litigation and International practices. You will work closely with all related practice areas to create custom materials for new business opportunities, raise lawyer and practice profiles, and execute and achieve specific marketing, business development, client retention, and expansion objectives. The successful candidate will have 8-10 years of law firm experience, with litigation and international practices strongly preferred, a bachelor’s degree and exceptional communication skills.
Next step:
Please submit your resume and a cover letter detailing your interest to Susan Van Dyke at susan@calibrate-legal.com no later than October 5, 2018.
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Senior Business Development Coordinator
Location: Washington, DC or Atlanta, GA
The Senior Business Development Coordinator, Tax is responsible for helping drive revenue through the support and facilitation of targeted marketing and business development activities, including tax events, publications, videos and webcasts, social media, web presence, marketing materials and bios, and CRM. In addition, this role supports the tax practice in tracking marketing activities, coordinating internal communications and providing pitch, RFP and presentation support. If you are looking for an opportunity to add increasing levels of value in a collaborative team environment, then this role may be for you! Candidates must have a Bachelor’s degree and five+ years of marketing and business development experience in a multi-office professional services environment.
Next step:
For additional information, please contact Carol Crawford at carol@calibrate-legal.com.
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Marketing Communications Specialist
Location: Washington, DC
This role takes the lead on writing, editing, updating and maintaining all firm marketing and BD materials, including social media channels. The Specialist will draft compelling content for multiple practice areas in order to enhance marketing positioning, strengthen existing client relationships and win new business. Reporting to the Director of Marketing, the Specialist will work closely with the marketing team and firm lawyers on a wide variety of projects. Our client seeks 5-7 years of experience, law firm experience preferred, and exceptionally strong communications skills, including working knowledge of AP Style. A degree in journalism, marketing or a communications-related field is preferred and strong technology skills are essential.
Next step:
Please submit your resume and a cover letter detailing your interest to Susan Van Dyke at susan@calibrate-legal.com no later than October 5, 2018.
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Calibrator™:
Legal Marketing Dashboard Solution
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Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda. Clients tell us that gathering and analyzing metrics from various sources (such as CRM systems, e-marketing platforms, web analytics) is a tedious chore that they would love to automate.
That's why we've developed Calibrator™, a marketing dashboard solution tailored for law firms.
Calibrator is designed to work with your existing marketing technology to produce visual, interactive reports that highlight insights and trends in your data. Highly configurable, it lets you create marketing dashboards customized for any part of your business -- whether it's individual lawyers, practice groups, key clients or the entire firm.
Preview Calibrator
To get a preview of Calibrator, check out our online sampler. You'll see prototype dashboards created to help measure contact health, email marketing impact, key account marketing, proposal success and more.
Request a Calibrator Demo
We're currently offering demos of Calibrator to interested law firms. If you'd like to know more about how our solution could work for your firm, click here to request a demo.
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Upcoming Calibrate Legal Events
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LMA Southwest and Southeast Conferences
If you’re planning to attend LMA regional conferences in Greenville, SC (September 26-28) or Scottsdale, AZ, (October 3-5) plan to catch up with Jennifer Scalzi and Gordon Braun-Woodbury as they present on “Running Your Marketing Department Like a Business.” Jenn and Gordon will offer a “playbook” for law firm marketers that addresses law firm economics, aligning marketing goals with business goals, time tracking, work prioritization, and measurement, among other key topics.
Meritas Management Forum
Jennifer Scalzi will be speaking to law firm leaders on the topic of “Effectively Leveraging Your Marketing and Business Development Department,” at the Meritas Management Forum on Friday, September 21 in St. Louis, MO. Jennifer will address what Managing Partners and Executive Committees can expect from these dynamic teams, particularly in a rapidly evolving legal landscape, in order to fully utilize their significant talent and leverage underlying opportunities.
Atlanta Large Firm HR Roundtable
Calibrate Managing Director Carol Crawford facilitates regular roundtable sessions with law firm HR leaders from Am Law 200 firms with locations in Atlanta. The group meets quarterly to discuss industry trends and share best practices. The next two sessions are scheduled for September 13 and December 21, 2018.
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Want to Innovate? Break the Law Firm Business Model
(via ABA Center for Innovation)
“Innovation destroys hours” says consultant and author Jordan Furlong in this challenging and insightful blog post. Law firms don't innovate because most common types of innovation reduce their inventory and lower their lawyers’ revenue. Therefore, if you want to successfully introduce innovations into your law firm you first need to recognize that these innovations pose an existential threat to the way the firm does business.
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Facebook Group:
Legal Marketing Operations
A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
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