Strands of Genius is curated lovingly by Rosie & Faris, usually on Mondays & Thursdays, but occasionally you'll find it in your inbox other days too. They're unpredictable like that. They hope you read it, enjoy it, tweet it, share it -- and tell your mom ;)
Sept 5-12: Seattle, WA
Sept 12-18: Los Angeles, CA
Sept 18-21: Memphis, TN
Sept 21-23: Luray, VA
Sept 23-24: Richmond, VA
October 3-7: LIA Awards | Las Vegas, NV
Oct 7-13: 4As StratFest | NYC
Oct 13-27: London, UK
Oct 27-29: Atlanta, GA
Oct 29-Nov 11: Isla Mujeres, MX
THE WORD
(BRIEF BITS OF INBOX INSPIRATION BROUGHT TO YOU BY)
We're in Seattle seeing family and cranking out work with a side of yoga. We'll have a new webinar for WARC on Sept 18th, and then will be speaking at the Memphis chapter of the AAF on Sept 20th, heading to judge the London International Awards in Vegas at the start of October, before flying to NYC to headline the 4A's Strategy Festival, and then, finally, speaking at WPI's Agency Summit in London. Whew. See you out there somewhere.
Strands is brought to you by gorgeous Seattle weather, Marion&Nate, Vera&Porter&Simon, Lillian&Jason, Alki Beach, fancy coffee, kombucha, a blueberry lemon poke cake, and a red velvet poke cake (yes, poke cakes are a thing and Rosie has been looking for an excuse to bake one for a while now.)
What Billionaire Collectors Would Pay for the “Priceless” Art in U.S. Museums
#Art #Value #Celebrity
"That a Russian oligarch had consigned the picture expecting to sell it at a loss (in order to bolster his court case against a Swiss freeport-owning art dealer), but unexpectedly reaped a $300 million gain, reveals an interesting truth: The highest segment of the market is often more about the rivalry and whims of a tiny group of billionaires than it is about the actual art." So, what are the priceless pieces that the collectors really want? A great editorial from Artsy here. ::ARTSY::
What Personality Tests Really Deliver
#INFP #ENJP #NOIDEA
What are you? Myers-Briggs is the Google of personality testing quizzes but is it actually based on anything? Can it tell you anything about yourself, help you pick employees and teams, or is it one of the "silliest, shallowest products of late capitalism"? ::NEW YORKER::
Nike's Ad? Not Risky At All. Just Business.
#StealThisGenius #JustDoIt
Nike made a calculated move -- It's better to talk to someone, than everyone. They honed in on a target, and showed their younger fans they had the balls to stand for something... A 2% dip in stock price rebounded, and Nike's sales are up 31% since their campaign with Kaepernick was announced.
As Jamele Hill writes, "The loud critics of Kaepernick, the few morons who burned their Nikes and cut the swoosh off their clothing just for 10 seconds of cheap fame, aren’t who Nike cares about. It cares about its core audience, the people who turned Nike into a powerful, cultural brand. They connect with Kaepernick. They love his style, his rebelliousness, outspokenness and authenticity. They like that he stands for something and that he’s willing to take on the NFL’s power structure. He moves culture forward in a way that is unprecedented.
...
There is nothing wrong with Kaepernick cashing in on the platform he’s built. Without money, Kaepernick wouldn’t have the leverage or the finances to continue his commitment to social justice issues. Nowhere in the activist handbook does it say that you have to be broke to be down with the cause. That’s something Nike and Kaepernick both understand." ::UNDEFEATED::
ICYMI: The Rebirth of Comms: Our WARC Webinar
#StealTheseSlides #WorldAdvertisingResearchCouncil #Comms
In the last decade, communications strategy has fallen by the wayside as a standalone discipline, re-absorbed into account and media planning. In light of increased concerns about programmatic fraud, non-viewable impressions, brand safety, and the efficacy of micro-targeting, communication strategy has once again been summoned to the table, to make sense of the mess we’ve made. So what does modern communication strategy look like? Who owns it? Who should? How is it done? What are the key considerations and tools? All this and more coming to your computer screen on September 18th. (PS: If you register for the webinar, they'll follow up with a video link even if you can't make it.) ::WARC::
Purple Brain, Purple Brain
If we can ever be of help to you, even outside of a formal engagement, please don’t hesitate to let us know. We always love getting to meet like-minded folks, so please let us know if you see we’ll be in a city near you :)
In March of 2013, Rosie & Faris left NYC. They've been #OutOfOffice for 4 years and counting. Want more on the nomad lifestyle? Check out Technomadix.co
Want to collaborate with Rosie and Faris? They are a husband and wife team that consult, speak, write, teach, strategize, facilitate & generally play well with others. You should definitely get in touch.
