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UX Conference 2018

• Raleigh, October 1– 5
• New York City, October 20–26
• London, November 3–9
• Las Vegas, December 1–7
• Hong Kong, January 21–25

See the full event program describing all full-day training courses

Upcoming Online Seminars (Live Event)

• Designing Usable and Effective Forms, September 26

See all online seminars

Top 10 Most Popular UX Articles

1. How to Test Visual Design
   When evaluating fonts, colors, and other visual details, assess both aesthetic impressions and behavioral effects.
2. Scrolling and Attention
   People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.
3. UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
   Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages.
4. Quantitative User-Research Methodologies: An Overview
   Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.
5. Carousels on Mobile Devices
   Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control.
6. The New Ecommerce User Experience: Changes in Users’ Expectations
   Today’s online shoppers expect options for fast shipping and quick purchasing, seamless transitions between stores and the web, accurate and timely information, and rich experiences that continue in the physical world.
7. Storyboards Help Visualize UX Ideas
   Visual representations of UX stories capture attention, provide clarity, and inspire us to take action.
8. Visibility of System Status
   Communicating the current state allows users to feel in control of the system, take appropriate actions to reach their goal, and ultimately trust the brand.
9. Using Prioritization Matrices to Inform UX Decisions
   Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.
10. Intelligent Assistants Have Poor Usability: A User Study of Alexa, Google Assistant, and Siri
    Usability testing finds that both voice-only and screen-based intelligent assistants work well only for very limited, simple queries that have fairly simple, short answers. Users have difficulty with anything else.

Watch Our Top UX Videos

1. Focus on Results, Not on Perfect UX
   Don Norman advises that when designing, think about what the person is trying to accomplish. Don't let the design get in the way.
2. 5-Second Usability Test
   The 5-second test is a simple usability technique to help designers gauge the audience’s first impressions of a webpage.
3. Service Design 101
   Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience.
4. User Testing: Why & How
   Jakob Nielsen says that here is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe.
5. Principles of Human-Centered Design
   Don Norman says that Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
6. When to Use Which UX Research Method (5 min.)
   Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes.
7. Page Parking: Multi-Tab Obsession Common Among Millennials
   People open numerous tabs in rapid succession as a strategy to save time. The tabs serve as a memory aid.
8. User Testing Facilitation Techniques (5 min.)
   Facilitate better usability studies with these 3 techniques: Echo, Boomerang, and Columbo. These methods allow you to get clarification from participants with minimal disruption or bias.
9. Hick's Law: Designing Long Menu Lists
   Hick's Law (or the Hick–Hyman Law) says that the more choices you present to your users, the longer it takes them to reach a decision. However, combining Hick’s Law with other design techniques can make long menus easy to use.
10. Design Thinking 102
    Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

All articles from NN/g

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