Nissan - Nick Meek
Intelligent electronic features, formerly confined to high-end vehicles are now enhancing the compact car market. The latest Nissan Micra comes with an impressive list of standard safety equipment. Each image of this campaign highlights a different feature - in this case the automatic emergency braking system.
For almost two decades Nissan has entrusted TBWA with their brand. For several years our London team has had the pleasure of close collaborations with Nick Meek and agency creatives to realize their concepts, while maintaining a strong established look. Having two of our retouchers on set helped hugely with an extremely tight timeline. As the images needed to fit a variety of formats we had to work with enormous files, adding and stitching architecture and other elements to the edges of the original framing, while adjusting perspectives to match the camera angles. More images of this campaign on our website.
Client: Nissan
Agency: TBWA
Photographer: Nick Meek
Art Directors: Kiminori Suziki, Elisabeth Ribeiro
Post Artists: Pepê Alram, Ulf Cantignon, Maria Luisa Calosso, Aljaz Bezjak / Recom Farmhouse
Art Buyer: Julie Champin
Account Managers: Margaux Wanin, Julie Launay
Production: New Moon Productions
Photography Agent: Prune Pariente
Photographer's Assistants: William Green, Robert Andrew Cadman
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