New Articles
All members of an Agile team, regardless of design skills, can contribute to the design of a product or feature during the development process. (7 min. to read)
Significant changes in a web page can remain unnoticed when they lack strong cues, due to the limitations of human attention. (8 min. to read)
New Videos
In the real world, you can get away with causing customers a small amount of difficulty, but on a website, visitors will leave at the smallest obstacle. (4 min. video)
Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks! (4 min. video)
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